Approximately 124 million viewers across the US tuned into Super Bowl LVII on February 12th to witness the Kansas City Chiefs narrowly defeat the Philadelphia Eagles in high-scoring encounter. To better understand the reach of the event, AdImpact has provided an analysis of viewership trends throughout the game: In the first quarter, viewership spiked at […]
System1, a specialist in advertising effectiveness, has unveiled the top performing commercials from the 2023 Super Bowl, ranked according to their long-term brand building potential. In a night packed with movie and TV homages, Disney’s 100th anniversary celebration held off the M&Ms spokescandies to take the top effectiveness spot. System1’s Test Your Ad platform predicts […]
At NBCUniversal’s third annual developer conference, One23, the company unveiled new and expanded capabilities as part of the One Platform technology stack, which combines the data and targeting of big tech and the passion and engagement of big media. Whether first-party data partnerships, transformational in-flight optimization for linear, integrations of NBCUniversal Checkout across platforms, or […]
Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]
ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund. LiveLink is a platform where creators and experts get paid to teach what they love. The company […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced an expanded, seven-year term partnership with Publicis Groupe. The multinational collaboration extends the companies’ existing relationship. Mediaocean will provide ad infrastructure technology and other services to the UK, the US, Canada, France, and the Netherlands, with an option to include other markets in Europe and Asia. […]
A police operation that disrupts websites illegally providing access to copyrighted content stopped £6 million of advertising revenue from UK traffic reaching these websites in 2022. Operation Creative was launched by the Police Intellectual Property Crime Unit (PIPCU) at City of London Police in 2013 to tackle the funding of illegal streaming websites, which have […]
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of strong revenue growth; Lisa Coffey has been named as Chief Revenue Officer (CRO) and Andy Sophocli is now AVP Partnerships EMEA. The company closed out 2022 with $150 million (€137.2m) in revenue, reporting […]
A global study from Samsung Ads through Verve reveals that ads on ad-funded and free streaming TV (FAST) services are more likely to be watched compared to other services – a finding consistent across the UK, Germany, Australia, and India. The global report, Understanding Advertising Engagement across different viewing platform types, compared key markets in […]
ThinkAnalytics, a provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, reports that it grew “aggressively” in 2022 with revenue growth of 30 per cent year on year. New customer signings worldwide include Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group. 2022 highlights include: New live deployments worldwide, […]