Emmi CAFFÈ LATTE has become the official iced coffee sponsor of ITV2’s popular reality show, Love Island, which returns for its eighth series on June 6th. Brokered by Emmi’s media agency Electric Glue, appointed last Autumn following a competitive pitch, the sponsorship is a perfect fit given the popularity of the show among CAFFÈ LATTE’s […]
SoundOut, in partnership with the Music, Mind and Brain Research Group of Goldsmiths, University of London, has published the results of a year-long study into the emotional impact of music on consumers. The findings reveal the subconscious impact of music – and, crucially, how it differs from the conscious response. The report, titled A large-scale […]
Samba TV, a global player in omniscreen advertising and analytics, has announced the significant expansion of its operations following a year of substantial growth in the UK and Europe. In the UK, Samba TV delivered significant year-over-year revenue growth of more than 70 per cent in 2021 and expanded its UK headquarters operation staffing by […]
The UK government has postponed its planned advertising restrictions on high fat, sugar-rich and salty products (so called HFSS foods). The products were expected to be prohibited in the near future – but now the government says it will look again at the restrictions in a year. The news was a boost for ITV; The […]
Cognitiv, a provider of deep learning AI for marketers, today announced the launch of Cognitiv Performance CTV, a new solution that combines advertisers’ first party data and Cognitiv’s proprietary data assets to create a custom, unique deep learning CTV buying algorithm, enabling superior campaign results at scale. Advertisers will now be able to deterministically measure […]
Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]
Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]
NBCUniversal has launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock Newfront, the 2022 slate of new ad products and formats provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
Samsung Ads, the advertising division of Samsung Electronics, has announced the rollout of the OneTrust Consent Management Platform (CMP) across its Samsung TV plus service in the EU. The platform aims to give consumers more control over how their data is used and gives advertisers more confidence that consumers’ rights are being protected. With OneTrust’s […]