A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of […]

Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]

The pandemic has resulted in improved digital marketing capabilities – but driving growth in the digital age brings new complexities and marketing needs. WARC’s State of the Industry 2022: Modern Marketing in EMEA report, released in association with the MMA, the non-profit trade association, provides a current snapshot into how the industry is driving growth, […]

Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis. The study investigated consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast […]

Dailymotion, the independent, worldwide video streaming platform, and TripleLift, the advertising technology company, have announced an expanded strategic partnership that aims to enrich each company’s offering. TripleLift adds programmatic direct display and native advertising in addition to the branded video and in-stream ad units running on Dailymotion. Dailymotion’s full publisher partnership inventory including Billboard and […]

More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the premium CTV/OTT advertising solution for regional and local advertisers. The survey reveals that investment and optimism for CTV advertising are already high and continuing […]

Omnichannel ad campaigns can drive conversions up to three times more efficiently than individual-channel campaigns according to data from Frequence, a specialist in advertising sales automation and workflow software. The data, which was collected from Frequence’s own platform over nine months ending in April of 2022, also found that the right media mix can decrease […]

Disney Advertising and global advertising technology company The Trade Desk have reached an agreement to power greater audience activation at scale programmatically. This expanded deal marks another step toward transforming how advertisers access Disney’s portfolio, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology. By offering clients more flexibility, choice […]

Confused.com, a UK brand for price comparison, has been announced as the new sponsor of ITV’s prime-time soap opera Emmerdale. The deal, starting from July 18th, will offer sponsor accreditation on all broadcast episodes of Emmerdale, as well as all episodes of Classic Emmerdale on ITV3. The sponsorship was brokered and driven by a collaborative […]

Would a Netflix ad-supported subscription tier be a hit? The answer appears to be ‘no’, at least according to current subscribers surveyed by Whip Media. Netflix co-CEO Ted Sarandos recently confirmed the streaming giant will be introducing an ad-supported subscription tier, possibly by the end of 2022. The decision made waves, considering Netflix has been […]