Sky is now charging Sky Go and Sky Stream viewers in the UK to skip adverts. Effective immediately, subscribers will have to pay an extra £5 (€5.81) per month on top of their subscription to be able to fast forward through commercial breaks when watching live channels. A message on the Sky website explains: With […]
Audience research commissioned by broadcast regulator Ofcom reveals UK viewers’ attitudes towards commercial references in and around TV programmes. In addition to income from adverts in commercial breaks, broadcasters can generate revenue from references in programmes. These commercial arrangements allow brands, products and services to feature in and around TV programmes – through product placement […]
Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]
Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]
Qvest partner Trade4Sports has implemented what it calls “a world innovation” in advertising technology, together with HUK-Autowelt and media agency PIA Media. The situational and programmatic advertising booking in sports was realised during the Second Bundesliga football match between Fortuna Düsseldorf and 1. FC Kaiserslautern on November 11th.Two media innovations were combined for this advertising […]
Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced its platform reaches 93% of U.S. households with smart TVs. Basis platform includes BasisTV+, which powers addressable TV advertising with 80 trackable metrics and 1000 targeting parameters on brand-safe content utilizing programmatic buying tactics. BasisTV+ is composed […]
NBCUniversal unveiled key enhancements to One Platform, its advertising technology, data, and measurement offering. Since itsdeveloper conference One22in March, the company has expanded its partnerships, and rolled out more capabilities offering advertisers new scale and precision targeting, activation and automation technologies, new data and currency options within a 100 percent premium content portfolio. Everything announced […]
Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]
Samsung Ads, the advertising & media division of Samsung Electronics, has announced a partnership with Experian which allows advertisers to leverage Experian’s consumer data and audience insights across Samsung Smart TVs in the UK. Samsung Ads’ proprietary ACR (automatic content recognition) data helps advertisers understand viewership behaviours on opted-in Samsung Smart TVs in Europe. Complementing […]
Atresmedia, operator of six FTA TV channels in Spain, including Antena 3 TV and La Sexta, has publicly ridiculed the biggest global streaming platforms services in the country – namely Netflix, HBO, Prime Video and Disney+ – for including advertising (or launching a cheaper tier with ads in Netflix’s case) on their services, despite previous […]