smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the technical implementation of programmatic buying for TV spots within the linear TV ad break. The new feature can replace the full ad break or single spots via Addressable TV, based on the European-wide […]
India’s vernacular gaming platform, WinZO, has launched a new campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023. The campaign is a humorous take on how people in India […]
Hoppr, the Australian advertising technology company, has announced the appointment of Joe Prusz as the company’s new Chief Executive Officer. Prusz was previously the Chief Revenue Officer for Magnite, the online advertising tech firm. “Hoppr is thrilled that Joe has joined the company to drive the company’s next phase of commercialisation. He comes to Hoppr […]
Euromedia March/April 2023 Straitened economic times have led to established streaming services introducing or considering ad-supported tiers, and a burgeoning FAST segment. Colin Mann sought the advice of a range of industry players on the implications for platforms and advertisers. Read the article and the rest of the issue here.
Advertisers on Channel 4’s streaming service are set to take part in an experiment to see if fewer adverts from a single brand, broadcast in a less cluttered advertising environment, can deliver more effective and impactful campaigns. The trial will determine whether High Impact campaigns, delivering a lower frequency of adverts, can deliver more cut […]
As the global video streaming market continues to grow and become increasingly crowded, streaming businesses are looking for ways to maintain their growth and competitive edge. According to a global B2B industry survey by NPAW, a provider of video analytics and business intelligence for the online video industry, 76 per cent of SVoD companies plan […]
As the premium video ecosystem continues to evolve and transform, ad views continue to grow, according to the FreeWheel Video Marketplace Report. In the second half of 2022, ad views saw 13 per cent growth YOY in Europe as viewers embraced a multitude of devices to access the great variety of content available. The ‘big […]
US media owners advertising revenues grew by a healthy 6 per cent in 2022 (excluding cyclical ad spend) to reach $315 billion (€291bn). However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year, reports media investment and intelligence company MAGNA. Looking at 2023, there are mixed economic […]
ITV has beta-launched a new interactive web-based tool to help advertisers to recession-proof their business. Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit. Designed […]
Brightcove, the streaming technology company, has announced the launch of Brightcove Ad Monetization, a new service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. “Advertising-supported streaming is […]