Paramount Advertising has announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within the global entertainment company’s scaled video advertising platform, EyeQ. Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use […]
iSpot.tv, the TV measurement company, has reported preliminary linear TV ad impressions in the US for the 2022 World Cup. The footballing action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to […]
Innovid, the independent advertising platform, has announced the appointment of David Helmreich as Innovid’s Chief Commercial Officer. Helmreich, who brings over two decades of experience to the role, will be responsible for leading Innovid’s revenue-related functions including sales, marketing, and client support world wide. He will report to Zvika Netter, CEO and Co-Founder at Innovid. […]
TripleLift, the advertising technology company, has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage iSpot.tv’s cross platform ad measurement capabilities to verify […]
A sustainable e-commerce strategy has quickly become integral to winning across online and offline platforms. In 2023 and beyond, e-commerce will not just be a section of the retail picture, but a defining element of its composition, according to WARC’s Future of Digital Commerce report. Gregory Grudzinski, Head of Content, WARC Digital Commerce, said: “In […]
tvScientific, the connected TV performance advertising platform, has announced the appointment of Michael Bilow as its first head of data science, as well as the official launch of its Data Science Advisory Board. Together Bilow and the board will provide strategic guidance over tvScientific’s approach to television attribution. Bilow joins tvScientific as a seasoned data […]
UK travel company On the Beach has agreed a new partnership with ITV Commercial for the upcoming new season of entertainment show The Masked Singer. Airing from January 1st 2023, On the Beach’s ads will run each Saturday night during the popular ITV1 show’s commercial breaks, lasting eight weeks. Negotiated by media planning and buying […]
There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]
Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]