Netflix is planning to introduce adverts to its streaming platform sooner than expected, as it seeks to beat Disney+ in launching an ad-tier. With Disney+’s ad-tier set to launch in the US on December 8th, Netflix is now set to launch its own ad-tier option in November rather than the originally mooted early 2023. The […]
Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]
Netflix is said to be planning four minutes of ads an hour for its ‘budget’ version to be released in several territories in Q4. As belts tighten around the world, Netflix wants to offer a lower cost version in return for viewers tolerating pre-roll and mid-roll breaks. The ‘cheap’ subcription price is forecast as $7-$9 […]
When the party-planners at Netflix first began to mull its quarter century celebrations, I’m betting they didn’t think they’d coincide with authoritative leaks about the new ‘budget’ ad supported version of the service. No advertising has been part of the fundamental mandate of the founding father of streaming since it first thought of cutting back […]
Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]
Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]
In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, research from Kantar, the UK evidence-based insights company, and Mirriad, an in-content advertising company powered by proprietary AI-technology, has found. Kantar created a custom study looking at consumers’ responses to advertising across three categories: people who only […]
Say It Now, the voice assistant adtech firm, has partnered with Pizza Hut, the pizza chain with 18,000 restaurants in more than 100 countries, and Navigate Digital, the performance marketing agency, to create a new smart speaker advertising campaign that enables customers to claim a discount via the Alexa voice assistant. Amazon smart speaker listeners […]
Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]
VfL Wolfsburg and Supponor, the technology provider in virtual advertising, headquartered in London, have entered into a long-term strategic partnership focusing on the introduction and implementation of virtual advertising. The objective of the new cooperation is to strengthen and expand the Green-and-Whites’ international sponsorship activities. Aided by the fully software-based Supponor AIR technology, VfL will […]