After fierce pushback the BBC has dropped plans to sell adverts on its podcasts in the UK. In 2024, BBC Studios set out proposals to sell adverts in a push to make more money to support the corporation away from its traditional licence fee income. But companies in the commercial radio and podcasting industry hit […]
Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after essentials, while 88 per cent hope to maintain or reduce spending across most categories this year (Source: DCM/everyday people 2025). This makes it more important than […]
iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace. Outcomes at Scale has been developed to help the buy and […]
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, have announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and optimise TV advertising performance at scale. This first-of-its-kind global integration brings DAIVID’s advanced, AI-powered creative testing technology—measuring attention, […]
Betting ads have come a long way: Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often opt to advertise their services online or even on social media, highlighting benefits available to players. These include several freebies and bonuses, a varied pool of unique games, and several […]
Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]
Channel 4 Sales has announced it will invest in an advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda. Partnering with Scope3, the sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, has announced the launch of the Relevant Marketplace (RMP). As the first solution of its kind in the industry, the RMP enables advertisers to optimise creative message and ad placement in unison via an Inventory Curation platform to deliver […]
Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]