Fenton, Forgue named Co-Presidents at MarketCast
May 1, 2025
MarketCast, a technology- and data-enabled market research firm, has announced that Amy Fenton and Paul Forgue have been appointed Co-Presidents. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers. They succeed CEO John Batter, who is transitioning to an advisory role.
Fenton, a well-established authority in advertising and brand research, has been instrumental in MarketCast’s transformation since stepping in as Chief Analytics and Operations Officer in 2022. With a track record for execution, Fenton has helped elevate how MarketCast delivers research insights and value to its clients. Fenton has had a distinguished career. Prior to MarketCast, she held senior leadership roles at Nielsen, Kantar, and IPSOS, and currently sits on the board of the Advertising Research Foundation (ARF).
For his part, Forgue, who joined MarketCast as Chief Financial Officer in 2024, brings deep financial expertise, operational excellence and a strong track record growing businesses across multiple industries. During his tenure at MarketCast, Forgue has driven efforts to modernize the company’s business intelligence systems, improve operational efficiency, and support the business through a period of transformative growth.
“Amy and Paul bring the ideal mix of technology and advertising expertise, financial acumen, and leadership to guide MarketCast’s next chapter,” said Ahmed Wahla, Partner with Kohlberg, MarketCast’s lead financial investor. “Together, they’ll accelerate our technology roadmap—delivering data driven solutions that help our clients thrive and win in a rapidly evolving, and often complicated media landscape.”
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