Cadent, the predictive advertising company, has launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimisations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, and Snap executive, to its Board of Directors. The new Cadent Platform brings AI-powered […]
iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]
Major slot machine producers together with casino enterprises have directed large budget allocations toward broadcast media advertising during the last ten years. Companies perform substantial investments in broadcast advertising because they attempt to establish gambling as regular entertainment content. These gambling companies direct their efforts toward new audience groups and cultural integration aims to establish […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]
Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]
Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top […]
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24 billion locally targeted streaming ad impressions, LocalX was shaped by Locality’s real-world experience meeting […]