WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms. While Pause Ads have become a staple […]
Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]
Gambling advertising has long been a reliable revenue stream for UK broadcasters and streaming platforms. In 2025, a tightening regulatory climate and industry scrutiny are forcing changes in how these ads are planned and delivered. Recent guidance from the Gambling Commission and Ofcom’s updated broadcast code now tighten the rules on how and when gambling […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales. In her new role, Barnett will lead the UK sales team, leveraging Samsung’s data capabilities to unlock new opportunities for brands and agencies. The move comes as Samsung Ads strengthens its proposition in the advertising market, becoming […]
A study from Moonbug Entertainment reveals a striking disconnect between how brands market to families and what parents actually need. With billions of views each month and daily conversations with parents worldwide, Moonbug says it has a unique vantage point into how modern families are navigating life – and what they expect from the brands […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
Broadpeak, a specialist in streaming and monetization at scale, has announced that major French media group RMC BFM has selected Broadpeak’s server-side ad insertion (SSAI) solution, delivered via the broadpeak.io SaaS platform, to power dynamic advertising experiences across its TV and radio streaming channels. RMC BFM owns top TV channels such as BFM TV, the […]
CNMC, the Spanish regulatory body, has issued a €500,000 fine on Atresmedia for putting commercials on FTA channel La Sexta and OTT platform Atresplayer without identifying the advertising content. According to the TV law in the country, advertising content must be clearly identified with the word ‘advertising’ and differentiated from the rest of the programming. […]
Relo Metrics, the AI-powered sponsorship analytics platform, has released its 2024–25 NHL Brand Exposure Value Report. The report gives an in-depth look at how brands performed across broadcast and social media throughout the regular season. The NHL continues to prove itself as one of the most valuable sports leagues for brand exposure, delivering an impressive […]
The integration of IP Österreich into RTL AdAlliance is now complete. Austria’s multichannel advertising sales house will now operate entirely under the unified brand identity of RTL AdAlliance, the international sales house of RTL Group – combining international and national sales in Austria under one roof. As part of RTL AdAlliance, the company has adopted […]