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advertising

Forecast: European digital ads down only 5.5% in 2020

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 12.3 per cent in 2019 to €64.8 billion, driven by strong growth in out-stream video, mobile and social spend. On average €4 billion has been added to the digital advertising market every […]

June 4, 2020

Report: Connected TV/OTT ad spend bouncing back

Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April through May 2020 Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40% […]

June 3, 2020