Adform, the integrated advertising platform built for the agentic age, has announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin to transform every stage of the advertising lifecycle, the industry faces a critical choice: build another generation […]
MINT Square, an independent technology partner for programmatic advertising, and adnomaly, the specialist in digital advertising campaign protection, has announced a strategic partnership to help mid-sized agencies and advertisers safeguard their media budgets from costly campaign configuration errors and delivery irregularities. Adnomaly’s advanced monitoring technology, which automatically identifies unusual activity or potential errors in real-time, […]
Adform, the integrated advertising platform built for the agentic age, has announced an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an implementation of the Agentic Real-Time Framework (ARTF). Ushering in a new era of technological collaboration, this standardised and privacy-secure layer enables external players to bring their own […]
Adform has announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 agentic capabilities across one integrated platform, Adform’s 20+ years of programmatic infrastructure provide advertisers with […]
Adform, the media buying platform, has announced the promotion of Dovilė Buinickaitė to Senior Vice President, People & Culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, holding responsibility for talent, leadership development, and organisational culture. Prior to joining Adform, Buinickaitė held several HR leadership roles at a […]
Adform, the media buying platform, has become the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. In parallel with this partnership, Adform has further solidified its commitment to a diverse media landscape by supporting the Alliance of Media Independents. Stephen Chester, Director of Media at ISBA, said: […]
Adform, the European independent media buying platform, has announced the acquisition of Splicky, the advertising technology division of Switzerland’s Goldbach Group. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a specialist in Digital Out-of-Home (DOOH) advertising. Adform says that, together with Splicky, it will expand service offerings for […]
Adform, the media buying platform, has announced a partnership with RTL AdAlliance, the international sales house of RTL Group. Bringing together RTL AdAlliance’s reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns. For Adform’s global brand and agency partners, this will […]
Adform, the media buying platform, has announced the next step in its partnership with Spotify. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach $43 billion this year, this partnership is poised […]
Adform, the media buying platform, has announced a strategic partnership with Airtory, the creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory’s advanced Social Display CTV and Interactive CTV components through Adform’s global DSP, allowing advertisers to plan, activate, and optimise high-impact CTV campaigns within […]