Adform, the media buying platform, has announced a strategic partnership with Airtory, the creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory’s advanced Social Display CTV and Interactive CTV components through Adform’s global DSP, allowing advertisers to plan, activate, and optimise high-impact CTV campaigns within […]
Adform, the media buying platform, has announced a partnership with Channel 4 to enhance programmatic access to Channel 4’s Broadcaster Video On Demand (BVoD) inventory. This empowers advertisers to deliver high-quality, data-driven video campaigns with greater transparency and control. As advertisers increasingly require accountable reporting and flexibility to optimise omnichannel performance, Channel 4 says it […]
Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, reports it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party […]
Adform, the media buying platform, has announced the expansion of its partnership with Happydemics, the actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ metrics provides insights for more effective media optimisation and complements Adform’s existing suite of measurement tools, enhancing the ability to optimise spend across channels. By […]
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]
Adform, the independent advertising platform, is launching its new Global Partner Programme, to provide strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme will empower agencies, resellers, service partners and consultancies worldwide to use its sector expertise and technological solutions […]
Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]