France: M6+ bets on CTV
M6+, the free French streaming platform, is set to gain increased distribution on connected TVs where “the commitment rate reaches 60 per cent,” according to Alix Sambroni, head of streaming content at M6 Group, revealing the group’s 2025-2026 line-up at a press conference. “This is a growth challenge, both for audiences and advertising,” she added. […]