Advanced Television

VOD

Italy: TV viewership down, streaming on the rise

The latest report from Italy’s Communications Authority (AgCom) for H1 2025 reveals that traditional TV viewership is declining, while streaming is on the rise. Compared to 2024, prime time TV viewership has fallen by 2.3 per cent, and all-day viewership by 2.04 per cent. Public broadcaster Rai remains the leader in both prime time (38.9 […]

November 14, 2025

Disney+ adds 3.8m subs in Q4

The Walt Disney Company has reported earnings for its fourth quarter and full year ended September 27th 2025. Q4 revenues were at $22.5 billion (€19.3bn) – comparable to Q4 fiscal 2024 – and increased 3 per cent for the year to $94.4 billion from $91.4 billion in the prior year. Total segment operating income decreased […]

November 13, 2025

Report: 58% of UK homes have fewer than 3 streaming subs

Samba TV has released its State of Streaming: UK Q4 2025 report. The data spotlights a maturing UK streaming market defined by genre loyalty and careful content curation, both from platforms and from budget-conscious households. Over half of UK households have fewer than three streaming subscriptions, according to the report. UK households demonstrate selective subscription behaviour, […]

November 13, 2025

Channel 4 sees 222m streaming views in October

Channel 4 reports that it was once again the fastest growing of the leading commercial streamers in October. Retaining top spot for a second month running, October saw Channel 4 set industry benchmarks while setting records including an all-time high for youth streaming, according to Barb data. Channel 4 set a new streaming high of […]

November 13, 2025

TrillerTV to launch Willow by Cricbuzz

Flipps Media has announced the launch of Willow by Cricbuzz, a subscription streaming service delivering some of the world’s best cricket directly to fans across the US and Canada. The standalone subscription offering joins the SVoD lineup on TrillerTV, the sports media platform of Flipps Media, and is available immediately. Willow by Cricbuzz features more […]

November 13, 2025

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

Amazon: “Prime Video ads reaching 315m+ viewers monthly”

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]

November 11, 2025By Nik Roseveare

ITVX hits 3bn streams in 2025

ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]

November 11, 2025

France: TV-streaming hybridisation driven by young audiences

The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

November 11, 2025From Pascale Paoli-Lebailly in Paris

Kuwait’s FASTtelco, USA’s Frontier climb Netflix ISP Speed Index

In October 2025, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 67 per cent rose by 0.2 Mbps, 31 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index –  a monthly update on which ISPs provide the best prime-time […]

November 11, 2025