Advanced Television

VOD

Channel 4 streaming minutes up 36% YoY

Channel 4 has posted its best-ever day on record for streaming views (October 7th), and reports it was the biggest streamer among commercial broadcasters for 16-34 viewing in September (460million viewer minutes). According to BARB data, Channel 4 streaming viewer minutes grew by 36 per cent year on year in September, putting it ahead of […]

October 10, 2025

ACE celebrates antipiracy wins

A recent Global Meeting of antipiracy coalition the Alliance for Creativity and Entertainment (ACE), saw one theme come through loud and clear: Momentum, according to Larissa Knapp, EVP & Chief Content Protection Officer, Motion Picture Association. In an ACE Blog Post, Knapp wrote that from APAC to EMEA, North America to LATAM, the coalition shared […]

October 10, 2025By Colin Mann

Prime Video ads reaching 22m UK viewers monthly

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]

October 10, 2025

Netflix set to bid for Champions League rights

Streaming giant Netflix is set to bid for UEFA Champions League rights for the 2027/28 season. They are thought to be interested in the ‘global first pick’ package, which will give exclusive rights around the globe for the leading game in each round. UEFA will attract around €5 billion per year in the next round […]

October 10, 2025

Thailand: 86% regularly streaming live content

Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]

October 10, 2025

The next phase of loyalty and rewards in streaming services

Streaming has transformed how audiences consume film, television, and live events, but the industry faces a slowdown in new subscribers, high churn, and fierce competition. While exclusive content, bundles, and ad tiers help, they fall short on long-term engagement. The next phase lies in loyalty and rewards systems, adapted from retail and telecoms, to keep […]

October 10, 2025

Channel 4 to carry UKTV’s U streaming service

Channel 4 and UKTV have announced a multi-year carriage agreement that will offer audiences thousands of hours of free content from UKTV’s U service via Channel 4 streaming. The deal enhances the range of programming on Channel 4 streaming, while expanding further availability for the U service. From January 2026, Channel 4 streaming audiences will […]

October 9, 2025By Nik Roseveare

ITVX Premium now on Prime Video UK

ITVX Premium is now available in the UK as an add-on subscription via Prime Video for £5.99 per month. Customers who subscribe to ITVX Premium via add-on subscription will have access to ITVX’s current slate, including titles on ITV1, ITV2, ITV3, ITV4, and ITV Quiz, all directly available in one app. ITVX Premium offers access […]

October 9, 2025By Nik Roseveare

Research: US streaming audiences riding nostalgia wave

Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]

October 9, 2025

Party Games coming to Netflix

Netflix has announced plans to launch a new slate of party games on its service. “This holiday season, you’ll be able to go from Kpop Demon Hunters to party games for all your friends and family, without having to leave Netflix. We’re creating a completely new way to play games — one that’s as easy […]

October 9, 2025By Nik Roseveare