Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]
Research from Sky Mobile has lifted the lid on the most cringe-worthy mobile moments for Brits. From social media slip-ups to the classic pocket dial, the research reveals the top 15 mobile mishaps people are most guilty of committing. The survey of 2,000 Brits uncovered that sending a text to the wrong person, pocket dials and […]
In Q1 2025, 25 per cent of Swedish households had at least one digital subscription to a newspaper (ie without access to a printed newspaper), according to Mediavision research. Among young adults, aged 20 to 30, the share with a digital subscription is notably higher – 33 per cent now have at least one digital […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has partnered with Dubai-based blinx Media, a digital native storytelling hub in the MENA region, to launch a TikTok Live livestream with advanced extended reality (XR) graphics. This livestream, hosted by various media personalities and regional influencers, is the first instance of […]
According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for entertainment, drawn by data-driven personalised recommendations and a myriad of free, ad- supported content. Meanwhile, the percentage of paid TV (such as cable or satellite) […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
BBC News Swahili has officially launched its TikTok channel. The channel aims to deliver journalism to Swahili-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences. The BBC News Swahili TikTok channel will feature a range of short-form videos in Swahili covering politics, culture, society as well […]
Ofcom has proposed “concrete measures” that tech firms should take to tackle online harms against women and girls, setting a new standard for their online safety. With insights from victims, survivors, women’s advocacy groups and safety experts, the new draft guidance sets out practical, ambitious but achievable measures that providers can implement to improve women’s and girls’ […]
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological and regulatory concerns. A study by the University of Portsmouth […]