Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of its Ad Supported Gauge, an extension of The Gauge. Coinciding with the start of summer in many areas of […]
India’s smartphone market grew 8 per cent YoY in volume and 18 per cent YoY in value in Q2 2025, marking a solid rebound following a muted Q1, according to Counterpoint’s Monthly India Smartphone Tracker. The recovery was driven by a 33 per cent YoY jump in new launches, aggressive marketing, and strong performance during […]
Global data from Caretta Research highlights a stark reality for the broadcasting industry: broadcast and pay-TV are expected to lose $42 billion (€35.4bn) in revenue, while streaming is expected to grow by $93 billion (41 per cent) by the end of the decade. At the same time, traditional TV household penetration is in decline, and […]
UK advertising spend rose 8 per cent to a total of £10.6 billion (€12.2bn) in the first three months of 2025, +1.4 percentage points ahead of the April forecast, according to the AA/WARC Expenditure Report – with improved performance of search and retail media critical to this rise. “The latest survey data highlights buoyancy in […]
Yospace, a specialist in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s Euro 2025 tournament – more than any previous men’s or women’s football event. Yospace saw 30,000 more ads stitched per day than during the men’s tournament last year. The amount of […]
The telecom and pay-TV services revenue in Australia is expected to increase at a modest compound annual growth rate (CAGR) of 0.8 per cent from $19.1 billion (€16.5bn) in 2024 to $19.9 billion in 2029, supported by mobile data and fixed broadband segments. Expanding 5G coverage and fibre network upgrades are set to bolster connectivity […]
Q2 2025 brought a number of notable television events to US audiences, such as the March Madness finals and The Masters. The TV political ad landscape also warmed up, as the Wisconsin Supreme Court race and the New Jersey gubernatorial primary captured major ad dollars. While linear TV remained the dominant viewing platform for these […]
Research from Canalys (now part of Omdia) reveals that US smartphone shipments grew by 1 per cent in Q2 2025 as vendors continued to frontload device inventories amid tariff concerns. The uncertain outcome of negotiations with China has accelerated supply chain reorientation. The share of US smartphone shipments assembled in China shrank from 61 per […]
A report from IoT market research firm Berg Insight reveals that global IoT connectivity revenues increased 12 per cent to reach €14.2 billion in 2024. The monthly ARPU dropped 5 per cent to €0.33. IoT connectivity revenues account for 1–4 per cent of service revenues for the largest mobile operator groups. By 2029, Berg Insight […]
A peak live audience of 12.2 million watched England’s historic back-to-back Women’s Euro final on July 27th across all BBC platforms, making it the most watched television moment of 2025 across all TV broadcasters. Online, the BBC Sport’s live page also pulled in 11.4 million views as fans kept updated to see which country would […]