Analysis from Digital i looking at ‘light-viewer’ behaviour across Netflix, Disney+, Prime Video and HBO Max in the US and Europe shows that ‘low-friction’ content, including known franchises, family and animated titles, and major movie releases, serve as vital ” for infrequent viewers at high risk of churn. Light viewers – those who use streaming […]

Netflix has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3 per cent of its total full-year earnings, but the streaming platform’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is […]

Connect Europe has unveiled its 2026 State of Digital Communications report, with research conducted by Analysys Mason. The report highlights a growing contradiction at the heart of Europe’s digital economy. Europe’s digital communications ecosystem now represents 5 per cent of EU GDP, underpinning competitiveness, security and technological sovereignty – yet total telecom investment, while still […]

System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]

Research from Ampere Analysis highlights the critical role local Originals have played in Netflix’s international success in penetrating new markets. Audiences worldwide continue to show a strong preference for locally produced content, and in 2025, 52 per cent of Netflix’s Original TV season releases were non-English-language. Breaking into majority territory for the first time, this […]

More than half of Portugal’s adult population (53.3 per cent, or 4.6 million people over 15 years of age) watched content via streaming services between September and December 2025. This represents a new national record and a 1.2 per cent increase from the previous year, an addition of 107,000 users. The study, conducted by Marktest’s […]

During February half term in the UK, household demand for WiFi is set to peak, with more than three quarters (77 per cent) of parents reporting their family’s time online increases during the school holidays. Experts at Uswitch, the comparison and switching service, are issuing a warning to families that connection issues during busy periods […]

Investments in higher-speed upstream plant can pay dividends for Fibre and DOCSIS broadband providers, according to the Q4 2025 edition of the OpenVault Broadband Insights (OVBI) report. A first-ever point-in-time comparison of Fibre vs DOCSIS subscribers in a selected broadband system provided insights into usage when consumers have access to increased upstream speeds. OVBI reports […]

The second edition of Ookla and Omdia’s report on the global state of 5G Standalone confirms that the technology has moved beyond launch announcements into an execution-driven phase. By the close of 2025, the ‘coverage gap’ between major economic blocs had narrowed, but a more consequential ‘capability gap’ has emerged, reflecting divergent spectrum strategies, investment […]

The Film and TV Charity’s second Money Matters report – examining the financial resilience of industry workers – uncovers that the UK’s film, TV, and cinema industry is becoming increasingly unsustainable for far too many of the people who keep it running. Drawing on more than 2,000 responses from industry workers, the report reveals a […]