Advanced Television

Research

Research: Content overlap now common on US VoD platforms

Insight from Ampere Analysis shows that US streaming platforms are increasingly sharing catalogues across platforms. In July 2025, 39 per cent of US titles (67,000 of 172,000) appeared on two or more services, compared with 13 per cent in the UK and 8 per cent in France over the same period. The high rate of […]

September 30, 2025

Sky Sports reports record weekend viewership

The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]

September 30, 2025

BBC: 5.8m watch Red Roses win Women’s RWC

BBC Sport has reported a record-breaking peak audience of 5.8 million viewers tuning in across TV and streaming to watch the Red Roses’ 33-13 victory over Canada in the Women’s Rugby World Cup 2025 final on September 27th. The final was the most-watched women’s rugby union match ever on UK television, and also the most-watched […]

September 29, 2025

Study: Americans strongly value local news

The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn conducted by GfK/NIQ, takes a deep dive into users of local broadcast news to see how they receive local news content, the value they […]

September 29, 2025

Report: Industry evolving addressability strategies

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their addressability strategies. Based on insights from 250 global respondents, including advertisers, publishers, and technology vendors, the report demonstrates how agile adaptation is overcoming increasingly complex fragmentation. Future of […]

September 29, 2025

Research: 20% of US adults get news from TikTok

A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]

September 26, 2025

Research: CTV HomeScreen ads capture attention faster

Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]

September 26, 2025

IAB lowers US ad spend projections

Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]

September 26, 2025

Study: US Hispanics watch more genres, co-view more often

The ARF DASH TV Universe Study captures how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 present  a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15 per cent of […]

September 26, 2025

Report: 41% surge in DDoS attack volumes

Gcore, the edge AI, cloud, network, and security solutions provider, has announced the findings of its Q1-Q2 2025 Radar report into DDoS attack trends. DDoS attacks have reached unprecedented scale and disruption in 2025, and businesses need to act fast to protect themselves from this evolving threat. The report reveals a significant escalation in the […]

September 26, 2025