Advanced Television

Research

Research: Broadcasters rebuilding live operations around IP

Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to research from Caretta Research produced in partnership with Zixi. The shift is already transforming live sports production. By moving contribution feeds and master control operations to IP and cloud infrastructure, broadcasters can scale coverage beyond the limits […]

March 19, 2026

Study: Half of CTV ad units are still traditional placements

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. An ndustry report released by TripleLift finds that 49 per cent of CTV advertising still relies on traditional placements, with most campaigns built around 15- and 30-second […]

March 19, 2026

Study: Strong interest in NEXTGEN TV converter boxes

A new study of over-the-air television viewers in the US finds strong interest in an affordable NEXTGEN TV converter box, with 81 per cent of respondents saying they would purchase a converter box to maintain access to their free local broadcast TV stations. Pearl TV is working with several manufacturers to develop a range of […]

March 19, 2026

Spain: Connected TV ad spend up 48%

Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertising Investment Study by IAB Spain 2026. The sharp increase positions CTV as the fastest-growing segment within the country’s digital advertising market. The data confirms a broader transformation in viewing habits […]

March 18, 2026From David Del Valle in Madrid

Survey: 75% of mobile World Cup viewers remember ads they see

Research from LoopMe, a specialist in brand performance, surveyed 33,163 UK consumers to understand how they plan to watch the 2026 World Cup and how they engage with advertising around it. The findings highlight significant differences in ad recall across viewing platforms, with implications for how brands plan their campaigns. The research reveals that 76 […]

March 18, 2026

Study: Dozens of popular films not on any streamer

Research has revealed that 100 of the biggest films of all time are not available to stream in the UK. The study, by SEO agency Dark Horse, analysed 371 major films – the 191 movies nominated for Best Picture Oscar between 2000 and 2025, plus the top 180 grossing films worldwide of all time – […]

March 18, 2026

Data: Hamnet is UK’s most read-about Oscar film

Chloé Zhao’s Hamnet has won big with British readers despite missing out on this year’s Best Picture award at the Oscars, according to data from Taboola. Articles about the film, which deals with the relationship between playwright William Shakespeare and his wife Anne Hathaway, attracted 1.4 million UK pageviews in the three months leading up to […]

March 18, 2026

Research: Data breaches down, password theft up

Data breaches have long been the most visible measure of cybercrime. But while breach numbers appear to be trending in the right direction, a quieter and more personal threat has been growing in the background. Infostealers are a type of malware that silently harvests everything stored on a victim’s device. Research from cybersecurity company NordVPN, […]

March 18, 2026

Report: Precision reforms can future‑proof UK’s digital infrastructure

Small, targeted changes to UK planning policy could help unlock transformative economic benefits and accelerate the rollout of next-generation mobile connectivity at no cost to the taxpayer, according to a report commissioned by Mobile UK and published by TYI. The report, authored by Maxwell Marlow of TYI, argues that modest amendments to planning policy and […]

March 18, 2026

Report: Streaming the most engaging entertainment channel

Tubi, Fox Corporation’s ad-supported streaming service, has released The Stream 2026: When Intention Becomes Attention, its annual cultural insights report examining how streaming entertainment is influencing consumer behaviour. Tubi, the #2 AVoD service with over 100 million monthly active users, partnered with The Harris Poll to conduct research providing a deep dive into the streaming […]

March 17, 2026