Advanced Television

Research

Report: AI delivers early returns

Kyndryl, a provider of mission-critical enterprise services, has released its second annual Kyndryl Readiness Report, drawing on responses from 3,700 senior leaders across 21 countries. The data reveals an instance of momentum and reflection – as businesses report growing returns from AI investments while facing mounting pressure to modernise infrastructure, scale innovation efforts, reskill workforces […]

October 20, 2025

24 regions in Netflix Speed Index top tier for September

In September, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 26 per cent rose by 0.2 Mbps, 72 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix […]

October 20, 2025

Data: Movies account for 48% of US streaming revenue

A Parrot Analytics analysis of thousands of titles across Prime Video, Disney+, Netflix and HBO Max in the US finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent. The recent narrative has been that movies, in contrast to TV series, were in decline – casualties of a once-in-a-century […]

October 17, 2025

Research: Ad-supported content gives rise to privacy fears

Research released by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, shares insights from a survey of 4,000 consumers across the UK and US, exploring the […]

October 17, 2025

Report: Data boom, video decline reshaping satellite revenues

Novaspace’s 32nd edition of the Satellite Connectivity and Video Market report reveals a significant shift in satellite service economics. Data applications are set to overtake video services by 2033, with their share of total service revenues rising from 21 per cent in 2024 to 55 per cent by 2034. This transformation marks a fundamental rebalancing of the […]

October 17, 2025

Analysis : NFL expands ad reach in sports

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]

October 17, 2025

Data: Strong interest in T-Mobile’s T-Satellite service

Using Speedtest data, Ookla has taken a look at the early usage of T-Mobile’s T-Satellite service across T-Mobile, AT&T, Verizon and FirstNet users in the US. Speedtest data highlights the early usage of T-Mobile’s T-Satellite service, which works on most new iOS and Android smartphones released in the past 2-4 years. The service is available […]

October 17, 2025By Chris Forrester

Survey: Sports content rules, but fragmentation causing frustration

Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]

October 16, 2025

Questionnaire reveals “resounding support” for BBC

The BBC has published the results of what it calls its “biggest ever listening exercise” revealing “resounding support” for its ethos. The Our BBC, Our Future questionnaire, launched in March, received 872,701 responses, with people from across the UK sharing their views on the organisation and its future. The results will play a central part […]

October 16, 2025

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads. […]

October 16, 2025