Despite strong growth in ad-supported streaming, the Finnish streaming market declines in the autumn of 2025, reports Mediavision. Total paid subscriptions decline by 2 per cent year-over-year, driven mainly by a ten per cent drop in fully paid, ad-free subscriptions. Ad-supported subscriptions grew by 18 per cent over the same period, but this shift in […]

Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]

Cloudflare, the connectivity cloud company, has published its sixth annual Year in Review, a comprehensive look at how the internet behaved in 2025. The report – accompanied by a spotlight on the most popular internet services – highlights the most significant internet trends, traffic patterns and security insights from the past year. Global internet traffic […]

Taboola, a specialist in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former-prince Andrew, Wimbledon and Netflix’s Adolescence series were amongst the most popular stories. Taboola’s Newsroom data provides a picture of what UK audiences care about most, by analysing which topics are […]

The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]

The global wireless industry continued its rapid expansion in the third quarter of 2025, with global 5G connections reaching 2.8 billion worldwide, according to data from Omdia and trade body 5G Americas. North America remains one of the world’s most technologically advanced 5G markets, achieving exceptionally high adoption levels driven by strong consumer uptake and […]

The total telco services revenue in Indonesia is expected to increase at a compound annual growth rate (CAGR) of 3.7 per cent during 2024-2029, led by rising mobile data usage and accelerating fibre adoption. The shift from traditional voice to data-centric consumption underscores operators’ push toward higher-value 5G and FTTH services, signaling a competitive phase […]

Mobile services revenue in the United Arab Emirates (UAE) is set for a steady compound annual growth rate (CAGR) of 4 per cent over 2025-2030, as surging demand for high-volume data plans and widespread 5G adoption reshape the market’s growth dynamics. This shift, from declining voice revenues to rapidly rising data usage, signals a decisive […]

At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]