Advanced Television

Research

ITVX sees August streams up 35% YoY

ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]

September 9, 2025

Survey: 74% UK marketers plan to increase programmatic CTV spend

Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK advertisers’ current views on media investments in CTV. The study found that 97 per cent of marketers have concerns around transparency, while 74 per cent plan to increase their programmatic CTV spend in the near future. In order […]

September 9, 2025

Data: 2.7bn watch FIFA Club World Cup 2025

Preliminary data shows that fans around the globe were captivated by the FIFA Club World Cup. The figures show that an estimated 2.7 billion fans viewed the tournament across all forms of media, based on analysis conducted by Nielsen Sports. The figures cover the tournament held in the US from June 14th to July 13th, […]

September 9, 2025

UK, Spain among top performers on August Netflix ISP Speed Index

During August 2025, 0.5 per cent of Internet Service Providers (ISPs) saw an increase of 0.2 Mbps, 18 per cent stayed the same, 81 per cent decreased  0.2 Mbps, and 0.5 per cent went down 0.4 Mbps on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix […]

September 9, 2025

Survey: Mainframe modernisation projects deliver strong ROI

Kyndryl, a provider of mission-critical enterprise technology services, has unveiled the results of its third annual State of Mainframe Modernisation Survey, illustrating how enterprises are redefining the role of the mainframe in a rapidly evolving digital landscape. The study reveals that organisations are embracing nimble modernisation strategies, leveraging AI at scale, and doubling down on […]

September 9, 2025

Report: Over 55s feel ignored by modern TV

 Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]

September 8, 2025

Research: Parents turn to tech restrictions as punishment

As UK children head back to school, research from Zen Internet highlights how parental control has shifted for a digital generation. Gone are the days when being sent to your room or grounded was the ultimate deterrent. For today’s Gen Alpha and Z, nothing hits harder than losing access to their devices or the internet. […]

September 8, 2025

Forecast: UK SVoD revenues to overtake pay-TV by 2029

The UK video entertainment market is holding its course, with total consumer spend expected to rise 2 per cent in 2025 to £11.4 billion (€13.1bn) according to Futuresource Consulting’s latest Video Insights UK report, which highlights SVoD as the powerhouse of growth, alongside a stronger year for box office and signs of stabilisation in transactional […]

September 5, 2025

India: Streaming surges as pay-TV contracts

India’s video entertainment market is in a transition phase, with total consumer spend slipping 2 per cent in 2024 to INR713.6 billion (€6.92bn), reports Futuresource Consulting. The Video Insights India report reveals pay-TV and box office declines weighed on the market, while SVoD powered ahead with double-digit growth. “In India, streaming is no longer an […]

September 5, 2025

Forecast: Retail media to capture 20% of global ad revenue by 2030

The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise […]

September 5, 2025