Advanced Television

Research

Study: Creator content reducing TV and movie consumption

YouTube has topped Nielsen’s US TV viewing charts since 2024, as creators secure high-profile studio deals that rival – and often surpass – those of traditional producers. Streamers are signingg major video podcast deals, and the buzz on 3-minute microdramas may finally deliver where Quibi fell short. Hub Entertainment Research’s Video Redefined study confirms that, […]

January 28, 2026

LINX sees record internet traffic driven by UEFA, AFCON

The London Internet Exchange (LINX) recorded a new global maximum peak traffic of 12.069 Tbps across their Internet Exchange Points (IXPs) in UK, US, Africa and the Middle East, fuelled by the recent UEFA Champions League, European League and Conference League games matches and AFCON finals. The milestone highlights the growing role of live sports […]

January 27, 2026

Analysis: Streaming services pulling back on Nordic productions

Mediavision’s latest Nordic Content Analysis show that country-specific streaming services generate substantially higher impact per hour of available content than global players. The analysis compares total content supply (measured in runtime hours) with household subscription penetration across streaming services available in the Nordics. “Local streaming services outperform globals in terms of household penetration per hour […]

January 27, 2026

Report: 1.56bn broadband subs in Q3 2025

Global broadband subscribers surpassed 1.56 billion in Q3 2025, marking a 1.46 growth, only slightly lower than in Q3 2024, according to the Q3 2025 Broadband Subscriber Trends from Point Topic. Broadband subscriptions declined in 13 countries, compared to 24 in Q2 2025. In some of these markets consumers are migrating to mobile broadband, others […]

January 27, 2026

Survey reveals looming risk for Japanese ISPs

At the Wireless Global Congress (WGC) APAC 2026 in Tokyo, Airties, a provider of AI-driven software for ISPs, has revealed findings from a commissioned consumer survey, independently conducted by Qualtrics, of more than 1,000 Japanese households. The survey revealed a potential churn crisis for home ISPs in Japan: approximately one-quarter of households are considering switching […]

January 27, 2026

Research: TCL continues to expand presence in TV market

Global TV shipments declined 1 per cent YoY in November 2025, according to Counterpoint Research’s Global Monthly TV Tracker, reversing the growth seen in the previous two months. In MoM terms, the shipments fell 15 per cent in November, as September and October shipments had been boosted by inventory accumulation ahead of year-end peak sales. […]

January 26, 2026

Forecast: Retailers to control 47% of US TV OS share by 2029

Retailers are forecast to control 47 per cent of the North American TV operating system (OS) market by 2029, up from 27 per cent in 2025, according to Omdia’s TV Design & Features Tracker. The rapid shift underscores how retailers are prioritising e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a […]

January 26, 2026

Data: The Traitors season 4 most read about yet

The latest season of BBC One’s The Traitors is the most popular yet, generating more readership interest than any prior edition except for 2025’s celebrity spin-off, data from Taboola shows. Taboola’s readership data, taken from its network of UK publishers, shows that articles about The Traitors season 4 generated 3.6 million pageviews in the two […]

January 26, 2026

Report: Young audiences increasingly relying on influencers for news

How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]

January 23, 2026

Study: FAST viewership seeing exponential growth

Research from Roku, the streaming specialist, and Horizon Futures Group shows FAST is reshaping how viewers engage with content in a new, cable-like experience and what this means for advertisers. The study, based on Roku’s proprietary viewership data spanning 90 million households alongside surveys of 1,500 streamers, shows that adoption of FAST has increased dramatically […]

January 23, 2026