As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according to Hub. The semi-annual TV Advertising: Fact vs. Fiction study shows that more US viewers than ever are opting to save money by accepting ads, and fewer viewers are saying they cannot tolerate TV ads. […]
The crossover of Coronation Street and Emmerdale in the landmark ‘Corriedale’ event was a hit with soap fans, peaking with 4.7 million viewers (averaging 4.2 million viewers across the hour). The live overnight audience figures are the highest live TV ratings for a soap in over 12 months, and the biggest TV peak audience for […]
Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]
Traditional TV continues to hold the dominant position in Spain’s audiovisual landscape in 2025, despite the steady growth of hybrid and convergent consumption. This is one of the main conclusions of Barlovento Comunicación Annual Report 2025, based on data from Kantar. According to the report, traditional television reached 46.8 million unique viewers during the year […]
Prime Video in the US reports it has delivered the most-watched season to date across the 20-year history of the NFL’s Thursday Night Football package. The 2025 season of TNF on Prime averaged 15.33 million viewers throughout its 15-game campaign, marking a +16 per cent increase over the 2024 season and the third-consecutive year of […]
Netflix has reported its second NFL game on Christmas Day (December 25th), seeing the Detroit Lions take on the Minnesota Vikings, became the most-streamed NFL game in US history with an average of 27.5 million viewers across the country, according to Nielsen Big Data + Panel. The Dallas Cowboys vs Washington Commanders game that kicked […]
The animated adaptation of Julia Donaldson and Axel Scheffler’s celebrated picture book, The Scarecrows’ Wedding, was the most popular show on Christmas Day with 4.3 million viewers (excluding The King’s Christmas broadcast). The BBC’s December 25th line-up secured 9 out of the top ten most watched programmes across the day. Despite the schedule domination, viewing […]
In the Netflix and MVP blockbuster live main event on December 19th at Miami’s Kaseya Center, Anthony Joshua (29-4, 26 KOs) delivered a sixth-round knockout to Jake Paul (12-2, 7 KOs). The main event scored an estimated average minute audience (AMA) of 33 million Live+1 viewers globally from opening to closing bell, per VideoAmp and […]
Christmas without Wi-Fi would be a disaster for millions of households, with 37 per cent Brits saying the big day would be ‘catastrophic’ if they lost internet access, according to research from Virgin Media O2. This comes as Wi-Fi disruption is seen as a bigger threat to Christmas enjoyment than food or present related issues. […]
Channel 4 has revealed a snapshot of the nation’s viewing habits for 2025, in a roundup of facts that reveal how audiences spent their time in front of the screen – plus a look back on content highlights from the year. This year to date has seen the broadcaster achieve what it describes as “significant […]