Advanced Television

Consumer Behaviour

Survey: 38% view TV with the speaker sound off

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and […]

November 14, 2025

Research: Record audio subscriptions in Sweden

In Q3 2025, Swedish households together held approximately 5.3 million music, audiobook and podcast subscriptions — the highest level recorded in Mediavision’s analyses. This corresponds to an increase of about 250,000 subscriptions in a year, mainly driven by music and podcast services. “Willingness to pay for audio continues to rise in Sweden. We see a […]

November 14, 2025

Report: 58% of UK homes have fewer than 3 streaming subs

Samba TV has released its State of Streaming: UK Q4 2025 report. The data spotlights a maturing UK streaming market defined by genre loyalty and careful content curation, both from platforms and from budget-conscious households. Over half of UK households have fewer than three streaming subscriptions, according to the report. UK households demonstrate selective subscription behaviour, […]

November 13, 2025

Channel 4 sees 222m streaming views in October

Channel 4 reports that it was once again the fastest growing of the leading commercial streamers in October. Retaining top spot for a second month running, October saw Channel 4 set industry benchmarks while setting records including an all-time high for youth streaming, according to Barb data. Channel 4 set a new streaming high of […]

November 13, 2025

Report: Record-breaking global audiences for sports

Glance, a specialist in TV and video market intelligence, has shared its annual sports report, Yearly Sport Key Facts 2025, revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 markets […]

November 13, 2025

Study: 40% illegal streamers hit by financial fraud

Consumers are risking thousands of pounds by accessing content illegally online while saving as little as £13 (€14.77) a month, new research reveals. The study, by BeStreamWise, a cross-industry initiative which aims to raise awareness of the dangers of illegal streaming, reveals the false economy of watching pirated material through unofficial sources such as illegal […]

November 12, 2025By Colin Mann

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]

November 12, 2025

Data: Readership for Strictly exceeds any other UK show

The debut season of Celebrity Traitors may have caught the nation’s attention, but legacy favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. Over the past three months, articles about Strictly Come Dancing (BBC One), now in its 23rd season, have generated over 55 million page views – […]

November 12, 2025

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]

November 11, 2025

ITVX hits 3bn streams in 2025

ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]

November 11, 2025