Failing to tackle online fraud is increasingly damaging the brand reputation and the bottom line for thousands of businesses around the globe. Almost two-thirds of all ecommerce brands (61 per cent) have found themselves at the centre of highly damaging public media storms when fraud hits, according to fraud prevention company Ravelin’s Global Fraud Trends […]
An increasing number of TV viewers are accepting advertising in streaming video and they are readily able to discern the differences in how various services deliver the ad experience. Hub Entertainment Research has released the latest wave of its semi-annual TV Advertising: Fact vs Fiction survey indicating that ad-supported streaming services are on the rise, and […]
The US viewing audience for the 2024 Paris Games is poised to be the smallest for any prior Summer Olympics according to analytics and advisory company Gallup. Thirty-five per cent of US adults plan to watch a great deal (10 per cent) or fair amount (25 per cent) of the games, which is down from […]
A report from Ampere Analysis highlights the growing demand for foreign language content in English-speaking markets. The number of consumers reporting they often watch international content has increased by nearly a quarter over the last four years. This is positive news for streamers, as a rise in consumer willingness to watch international content allows them […]
Hollyoaks, Channel 4’s flagship soap, is keeping viewers gripped and coming back for more, as it enjoyed strong viewing for the start of July with figures up +21 per cent YOY alongside a growth in 16-34 viewing of +8 per cent YoY. These figures contain Channel 4 viewing in the previous 12 months, reflecting that […]
A new report from Sky – The Attention Index – reveals what is grabbing the attention of audiences in today’s information-rich world. From the big screens in living rooms, to the small screens on mobiles, the report provides an insight into where people are focusing their attention, how people watch and how they stay connected. […]
Kantar, the evidence-based insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Disney+ took the top spot from Apple TV+ for new subscriptions in Q2 2024 with a 19 per cent share, whilst Netflix’s Baby Reindeer was identified as the most enjoyed series in the quarter. […]
Ofcom research has found that 43 per cent of people aged 16+ say they have seen at least one deepfake online in the last six months – rising to 50 per cent among children aged 8-15. Among adults who say they have seen deepfake content, one in seven (14 per cent) say they have seen […]
Part 1 of the sixth and final season of Cobra Kai debuted atop Netflix’s English TV List in the week commencing July 15th with 14.8 million views. Part 2 of the celebrated series’ final season drops on November 15th, whilst Part 3 will arrive in 2025. Meanwhile all three seasons of Vikings: Valhalla stormed the […]
Nielsen’s The Gauge report for June shows 40.3 per cent of time spent watching TV in the US in June was attributable to streaming. Pure-play streamers like Netflix and YouTube saw the most benefit from a big streaming month. Time spent watching YouTube on television was up 4.2 per cent in June to push the […]