Advanced Television

Consumer Behaviour

Ofcom: UK streaming audiences have plateaued

Ofcom recently published its Media Nations report, which looks at the UK’s media landscape and how people across the country use and consume media across a range of platforms. The main findings show that younger audiences are watching less broadcast TV, while, overall, radio listening is on the rise. The report also highlights a number […]

August 2, 2024

Report: Resurgence for video game live-streaming

Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings, has published its 2024 second quarter Live-Streaming Trends Report. “Through the first half of 2024, Live-streaming has grown past the prior peak viewership experienced during the 2020 Covid-19 pandemic. Live-streaming’s resurgence has been fueled over the past six months by […]

August 1, 2024

Survey: Lionesses’ Euros win voted top TV sporting moment

The England Lionesses’ victory at the Euro 2022 tournament has been voted the top live TV sporting moment of the past 20 years in a survey conducted by Everyone TV, the organisation responsible for streaming service Freely, which is backed by the BBC, ITV, Channel 4 and Channel 5. The survey of 2,000 sports fans […]

August 1, 2024

Data: Americans spend 20% of every day with audio

Americans spend almost 20 per cent of every day with audio, reports Nielsen. In Q2 2024 that translated to 4 hours and 5 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio, accoridng to The Record – a quarterly look at how US audiences divide […]

August 1, 2024

Report: Gen Z continues to shun broadcast TV

For the first time, less than half of 16-24-year-olds (Gen Z) are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits. Just 48 per cent of young audiences tuned in during an average week last year, down from 76 per cent in 2018. Children aged 4-15 […]

July 31, 2024

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa. The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for […]

July 31, 2024

Data: 37% of CTV users plan to start Xmas shopping early

LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]

July 31, 2024

Cobra Kai holds on to Netflix #1

Part 1 of Cobra Kai’s sixth and final season held onto the #1 spot on Netflix’s English TV List (9.5 million views) in the week commencing July 22nd, and championed Season 1 back onto the list at #9 (1.9 million views). Part 2 is set to be released on November 15th, and Part 3 drops […]

July 31, 2024

WBD Olympics: Nearly 1bn streaming views after 2 days

The introduction of Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has helped audiences across Europe experience the Olympic Games. The total unique streaming viewers for Paris 2024 on WBD’s streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two. The opening weekend also saw WBD set a […]

July 30, 2024

Survey: 66% say tech important to in-person shopping

Virgin Media O2 Business’ latest Movers Index reveals the majority of Brits (63 per cent) would rather shop in-person, with retailers embracing post-work Friday shopping and payday splurges to drive a summer boost. The quarterly Movers Index, now in its second year, is based on combining anonymised and aggregated UK movement data from O2 Motion […]

July 30, 2024