As the new Premier League readies for kick off, research has revealed the lengths Brits will go to not miss their favourite sporting events, with many resorting to streaming games in unexpected places. At work (38 per cent), family events (30 per cent) and as passengers during car journeys (25 per cent) have topped the […]
Saving Bikini Bottom: The Sandy Cheeks Movie remained at #1 on Netflix’s English Films List for a second week, with the film, produced by Nickelodeon Animation, racking up 13.4 million views in the week commencing August 5th. The adaptation of Holly Jackson’s best-selling series, A Good Girl’s Guide to Murder, starring Wednesday’s Emma Myers, solved […]
Warner Bros Discovery (WBD) has reported record viewership and engagement across all platforms – spanning free-to-air, pay-TV, streaming, web and social – during the 2024 Olympic Games in Paris, which came to an end with the Closing Ceremony on August 11th. Fueled by the recent launch of Max in 25 European markets, Paris 2024 saw […]
BBC Sport’s coverage of the Paris 2024 Olympic Games was streamed a record-breaking 218 million times online, more than doubling the Tokyo Olympic Games total of 104 million, with 12.2 million people signed in to BBC iPlayer accounts to watch coverage. In addition to the coverage available on iPlayer and the BBC Sport website, BBC […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
Saving Bikini Bottom: The Sandy Cheeks Movie, the animated film set in the iconic world of SpongeBob SquarePants, shored up 12.8 million views in the week commencing July 29th to land atop Netflix’s English Films List and was the most-watched title of the week. Find Me Falling, the romantic comedy starring Harry Connick Jr, claimed […]
One in five Slovaks who watch or download audiovisual content does so illegaly, according to a public opinion poll carried out by Europea agency for the Association of Television Broadcasters of Slovakia (ATVS). The poll showed that 47 per cent of people in Slovakia use at least one paid platform to watch movies, series or […]
System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
Amplified Intelligence, a source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for targeted advertising. The initiative also highlighted the impact of, and relationship between mood and attention across all these advertising platforms. Key […]
The days of flipping through TV channels are long gone as smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. Hub’s Evolution of the TV Set study shows that smart TVs significantly impact how viewers are leaning into streaming services and other entertainment apps as traditional linear pay-TV viewing […]