Research from Ampere Analysis highlights how new season releases boost the viewing of older seasons. Analysis of a basket of shows debuting new seasons on Netflix in H2 2023 revealed that older seasons of these shows saw an increase of 86 per cent in viewing hours on H1 2023. Titles without a new season saw […]
Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]
Research from Virgin Media O2 finds majority (85 per cent) of parents consider reliable connectivity crucial for entertaining children during wet weather on rural outtings during the school holidays. With 60 per cent of respondents (over 40 million Brits) heading on countryside getaways this summer, more than 1 in 3 (37 per cent) are looking […]
Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]
Research from Future Today, a specialist in delivering CTV ad-supported solutions, has found that 91 per cent of US parents believe brands that who advertise on kids/family content are more trustworthy than brands that advertise on other types of content. Future Today partnered with The Insights Family to understand how families consume FAST content, including […]
Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]
Research commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, reveals the inefficiencies behind companies’ efforts in engaging employees. Of those surveyed, 70 per cent feel the quality of communications from their company affects how engaged they are as an employee. For multinational organisations this has even greater impact, […]
Youtube has leapfrogged Netflix to regain its number one crown in the 100 Coolest Brands for Kids & Teens according to a study of 21,000 youngsters, unveiled tby Beano Brain, the specialist kids and family insights agency. In the third edition of Beano Brain’s annual 100 Coolest Brands Report, the entertainment giants continue their neck-and-neck […]