LG Ad Solutions, a specialist in CTV and cross-screen advertising, has released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritising user experience. The study, which polled over 1,400 US Hispanic CTV users in the US, found that 78 per […]
Celebrated Mancunian rock band Oasis have announced their long-awaited reunion tour, over 15 years since the Gallagher brothers last shared a stage. In the wake of this surprise news, music video network Vevo has reported a huge surge in viewership of the band’s music video catalogue. On August 27th, the day of the announcement, UK […]
A report from Hub Entertainment Research reveals that US sports fans are open to more sports and games becoming available on streaming platforms. Key findings from the second wave of Hub’s What’s the Score: The Evolution of Sports Media survey include: 1) Sports fans assume that in general, traditional broadcast or cable networks can deliver […]
Halle Berry and Mark Wahlberg’s action-comedy, The Union, drew another 40.6 million views in the week commencing August 19th, ranking #1 in 83 countries and reaching the Netflix Top 10 in 93. Meanwhile, Emily in Paris Season 4, Part 1 maintained the top spot on the English TV List for a second week with 14.9 […]
Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the […]
DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]
An anticipated spike in Power Users of 1TB or more of broadband data and a disconnect in the traditional relationship between provisioned speeds and data consumption are creating new challenges for operators, according to the latest edition of the OpenVault Broadband Insights (OVBI) report from OpenVault, a source of solutions and data-driven insights for the […]
Revry, the LGBTQ+ streaming network, has announced the release of a study conducted in collaboration with Nielsen, revealing significant findings about the purchasing behaviours, brand loyalty, and advertising perceptions of LGBTQ+ consumers in the grocery and household items market. The study, conducted in June 2024 as part of the Revry LGBTQ+ Streaming Audience Insights powered […]
Streaming made TV history for a second consecutive month in the US in July 2024 as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge report, accounting for 41.4 per cent of TV viewing. Streaming levels were over 5 per cent higher in July compared to June, leading […]
New action comedy, The Union, in which Halle Berry and Mark Wahlberg star as high school sweethearts reuniting to take on an international crime syndicate, debuted at #1 on Netflix’s English Films List with 33.1 million views, making it the platform’s most-watched title in the week commencing August 12th. The film, which marks the first […]