Advanced Television

Consumer Behaviour

Research reveals barriers to a more sustainable media industry

Research from Sony looks into employers’ approach to sustainability in the media and entertainment industry in Europe. Titled Means & Mindset: the state of sustainability in the media industry, the report sheds light on how seriously the industry is taking steps to become more environmentally conscious. The research, which was conducted using Sony’s own European […]

September 11, 2024

The Perfect Couple at Netflix #1

The Perfect Couple took the top spot on Netflix’s English TV List in the week commencing September 2nd with 20.3 million views. Director Susanne Bier’s sharp, whodunnit limited series based on Elin Hilderbrand’sbest selling novel stars Nicole Kidman and Liev Schreiber. Rebel Ridge, the thriller from acclaimed writer-director Jeremy Saulnier, debuted atop the English Films […]

September 11, 2024

Research: TV no longer main source for news

Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]

September 10, 2024

Forecast: Sports fandom to generate £13bn a year for UK by 2034

The nation of passionate sports fans is estimated to generate £13 billion (€15.4bn) for the UK economy in 2034, according to research into the impact of the sporting ecosystem by Public First, commissioned by Sky. As more people than ever before tune into sports, a report titled Game Changing: How sport makes us happier, healthier […]

September 10, 2024

C4 Paralympics coverage reaches 17m+ in first week

With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]

September 6, 2024

Report: YouTube first streamer to top US TV usage

YouTube moved into the top spot among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption across the US by media company. Time spent watching YouTube on television was up 7 per cent compared to June, leading the streaming platform to account for 10.4 per cent of […]

September 5, 2024

Survey: US teens say best ads are on YouTube

Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]

September 5, 2024

Study: Comedy titles top LGBTQ+ viewership in Q2

Revry, the LGBTQ+ streaming media network, has released its Q2 viewership findings, analysing more than 10 million viewers preferences across queer-centric content. The Revry report, titled Q2 2024 Queer Entertainment Insights, presents a breakdown of the top most-watched genres, and sub-genres, and how advertisers can leverage those preferences to facilitate authentic and tactical engagements with […]

September 5, 2024

Incoming at Netflix #1

Teen comedy Incoming topped Netflix’s English Films List in the week commencing August 26th with 16.9M views, making it the most-watched title of the week. Lee Daniels’ horror thriller The Deliverance, starring Glenn Close, debuted in third place with 14.5 million views. Returning to the list were the action-packed comedy The Union starring Halle Berry […]

September 4, 2024

Research: Cinema driving experience economy

Passion for cinema in Europe is stronger than ever according to Mastercard research, which reveals that nearly half (47 per cent) of European and international visitors are the happiest when watching a film at the cinema. One in two (47 per cent) of European consumers find the opportunity to attend a film premiere as ‘priceless’ […]

September 2, 2024