Susanne Bier’s whodunnit limited series The Perfect Couple, starring Nicole Kidman and Liev Schreiber, spent another week atop Netflix’s English TV List clocking 21.9 million views in the week commencing September 9th. Season 4, Part 2 of Emily in Paris debuted in second place with 11.5 million views. The ladies of the Oppenheim Group sent […]
With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever. A report from Ampere Analysis shows that households with children are less likely to cancel streaming service subscriptions than those without them. As a result, streamers are scooping up kids’ titles to appease this influential audience. Olivia Deane, Research Manager […]
ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite […]
Enterprise influencer marketing platform CreatorIQ has released its Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing report, which highlights the increased role creators play in driving tune-in and combatting churn. The report leverages CreatorIQ’s proprietary data, insights and industry-standard Earned Media Value (EMV) metric to uncover valuable insights into the creator marketing […]
One in three Americans now pay for a subscription they never use and 35 per cent have lost track of how much they spend on subscriptions each month. According to a report from Bango, this makes American subscribers the most likely to lose track of their spending, compared with Europeans (28 per cent) and those […]
Research from Verve has highlighted that while 68 per cent of UK and US consumers who shared their opinion agree they have more control over their app privacy settings than two years ago, 58 per cent of consumers are also more willing to share data on apps than before. The study surveyed 4,001 respondents across […]
Research from EE reveals the average UK household has 18 TV ‘dramas’ a week, as families up and down the country argue over the remote, debate what the kids can watch, and bash heads over bad viewing habits. To support the release of updates to its EETV service and its new ad campaign, EE’s study reveals […]
Roku and National Research Group (NRG) have released survey findings that shed light on the relationship between TV streaming and the cinema experience. The results are an in-depth study of the moviegoing habits of streaming viewers. Over the past decade, TV streaming has expanded dramatically – and streaming is now the default way that many […]
Channel 4 has reported that its coverage of the Paris 2024 Paralympic Games reached 20 million viewers across linear and streaming – one third (33 per cent) of the total TV population – and helped the channel to its biggest audience share in 12 years. Based on data covering the Opening Ceremony and the eleven […]
Nielsen, the specialist in audience measurement, data and analytics, has released data demonstrating how the Hispanic population is influencing the US sports landscape. In the report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all US […]