Advanced Television

Consumer Behaviour

Nobody Wants This at Netflix #1

Nobody Wants This, Erin Foster’s semi-autobiographical romantic comedy series, starring Kristen Bell and Adam Brody, rose to #1 on Netflix’s English TV List on its second week of release, with with 15.9 million views in the week commencing September 30th.  Meanwhile, Ryan Murphy and Ian Brennan’s true-crime drama Monsters: The Lyle and Erik Menendez Story […]

October 9, 2024

Spain: 4m watch time-shifted TV daily

An average of 4 million people in Spain watch day time-shifted TV content on a daily basis, with an accumulated audience of 20.5 million viewers in September, according to a report from the firm Barlovento Comunicación. Out of those 4 million, 26 per cent dedicated less than 30 minutes to time-shifted content; 23 per cent […]

October 8, 2024From David Del Valle in Madrid

Research: NFL seasons grow vMPVD sign-ups

The NFL accounts for 44 per cent of the entire sports broadcast rights spend in the US. The money is well spent with a 77 per cent boost to customer sign-up for Virtual Multichannel Video Programming Distributors (vMPVDs) carrying channels with NFL rights. The findings from Ampere Analysis look at the impact NFL has on […]

October 7, 2024

Report: US consumers support bundled services over SVoD

TiVo has published its Q2 2024 Video Trends Report which reveals that US consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current entertainment offerings. In 2020, entertainment consumption and spending surged as the pandemic limited consumer activities outside of the home. Now the pendulum is swinging back […]

October 2, 2024

Survey: Mental health worsening in film and TV

With more than 4,300 film, TV, and cinema workers responding to its 2024 Looking Glass Survey over the summer, the Film and TV Charity has released headline data that shows mental health is worsening for many when measured against the 2022 survey. The 2024 survey reveals that 35 per cent of respondents describe their mental […]

October 2, 2024

Monsters holds on to Netflix #1

Ryan Murphy and Ian Brennan’s true-crime drama Monsters: The Lyle and Erik Menendez Story held strong at #1 on Netflix’s English TV List with 19.5 million views in the week commencing September 23rd, ranking in the Top 10 in 89 countries and was the most watched title of the week. The second installment of the […]

October 2, 2024

Study: Advertisers should prioritise a total TV experience

LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]

October 1, 2024

Inside Out 2 already most streamed Disney+ movie of 2024

Following a record-breaking theatrical run, Disney and Pixar’s Inside Out 2 – the highest-grossing animated movie of all time – has set even more records following its Disney+ debut (on September 25th). Inside Out 2 attracted 30.5 million views globally on Disney+, based on five days of streaming, making it the leading film premiere on […]

October 1, 2024By Nik Roseveare

Report: Walkers x Heinz campaign a winner

Walkers’ rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a ‘Strong’ 4.6 Star Rating (long-term market share growth), alongside an ‘Exceptional’ […]

October 1, 2024

Study: Satisfaction highest for live TV streamers in US

Live TV streamers in the US are more satisfied than cable and satellite customers, according to the JD Power 2024 US Television Service Provider Satisfaction Study. Overall satisfaction for live TV streamers is 625 (on a 1,000-point scale) compared with 524 among cable and satellite customers. The biggest gap in satisfaction between live TV streaming […]

September 27, 2024