User retention in streaming services has become a crucial measure of success. Netflix consistently excels at retaining users longer than its competitors, Apple TV+ and Paramount+, reports BB Media. An analysis of the retention cycle shows that most Apple TV+ and Paramount+ users cancel their subscriptions within six months. In contrast, Netflix subscribers remain subscribed […]
Prime Video has revealed that the Italian Original spy series Citadel: Diana, from the world of Citadel, has achieved the biggest global launch for an Italian Original ever on Prime Video, based on worldwide viewership, outside its country of origin, in launch weekend. The Italian series starring Matilda De Angelis has enjoyed breakout success in […]
Revry, the LGBTQ+ streaming network, has released its latest audience insights for the Quick Service Restaurant (QSR) and Fast Casual categories, from Revry’s LGBTQ+ Streaming Audience Insights, powered by Nielsen. These findings offer an in-depth look at how LGBTQ+ consumers engage with brands in the fast food and fast casual dining sectors, underscoring the importance […]
NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]
Part 1 of Season 4 of Outer Banks debuted at #1 on Netflix’s English TV List with 15.5 million views in the week commecning October 7th. Part 2 set to be released on November 7th. Romcom series Nobody Wants This took second place (9.6 million views) and a second season has now been confirmed. Two […]
For most US households (88 per cent), having at least one SVoD service is commonplace; the average household pays for four subscriptions. Nevertheless, some consumers turn to other methods, such as using someone else’s SVoD password or watching pirated TV shows and movies, to access media and entertainment content. These tactics – though a violation […]
With the release of Guinness World record 2025, GWR, the global authority on record-breaking achievements, and Parrot Analytics, a specialist in entertainment analytics and content valuation, have shared data regarding the most in-demand TV shows. “In today’s ever-expanding media landscape, it’s fascinating to see which TV shows resonate most profoundly with audiences around the world,” […]
Prime Video has conducted a global survey to find out how customers are getting their share of scary movies and TV shows this autumn. As Halloween approaches, the research reveals that younger generations are more likely than older generations to watch scary movies and TV (Gen Z: 91 per cent, Millennials: 87 per cent, Gen […]
Hub’s annual Gaming 360 study underscores the central role of gaming, especially in the lives of young consumers. For young people, gaming is a part of daily life. The study shows that 91 per cent of those age 16-24 play mobile, console or PC video games. Half (53 per cent) play on a game console […]
Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]