With 34 million Brits set to enjoy a horror movie this Halloween, research from Sky Cinema and NOW has conjured the perfect horror movie formula, revealing the chilling cinematic elements that make Brits’ blood run cold. According to the study, whilst half (51 per cent) of Brits struggle to sleep after watching a horror movie, […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the behaviours within the VoD market between July to September 2024. Emmys and high-profile partnerships propel Disney+ Off the back of a hugely successful Emmy awards season, […]
Amagi, has released the 13th Amagi Global FAST Report, which reveals significant growth in sports content in the free ad-supported streaming TV (FAST) ecosystem. The report highlights a 150 per cent increase in global sports channel viewership on FAST compared to an overall viewership growth of 40 per cent, showcasing the increasing demand for sports […]
Connect Europe, the association representing the leading connectivity providers in Europe, and market research firm IPSOS, have released Europe’s Digital Pulse: connectivity trends and consumer insights, a new consumer survey examining the digital habits and expectations of consumers across 30 European countries. The main finding of the survey is that an overwhelming majority of Europeans […]
Streaming subscriptions with ads continue to show strong growth in Norway during autumn 2024. The low price seems to appeal to an increasing number of households, both in Norway and across the Nordic region, according to research from Mediavision. Nearly 600,000 households in Norway report having at least one paid streaming subscription with ads – […]
Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]
Season 4, Part 1 of Outer Banks snapped up the #1 spot (8.8 million views) on Netflix’s English TV List in the week commencing October 14th for a second week. Fans eager to relive the thrill of the hunt took to rewatching Season 1 which reentered the list at #8 (2.2 million views). The English […]
Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]
Married at First Sight UK was the most streamed show across British commercial broadcaster VoD platforms in September, with fans binging more than 1,200 years of viewing time in September. The show helped Channel 4 streaming to its biggest day ever on its owned and operated platforms with 6.3 million views on October 16th. According […]
Parks Associates research shows the majority of US households that own or are planning to purchase a connected TV (CTV) device recognise the benefits of staying within a product ecosystem – 53 per cent state it is easier to manage apps and preferences when using devices within the same ecosystem. With one-third of households planning […]