System1, the Creative Effectiveness Platform, has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which is set to air on November 5th. Their Christmas brand mascot Fairy has once again won the attention of audiences and scored the maximum on Test Your Ad with 5.9-Stars, just like she did in 2023. […]
Households are keen on having a ‘digital detox’ with 40 per cent of consumer respondents concerned about the amount of time their household members are spending online. This is according to the latest EY decoding the digital home study, which surveyed 20,000 consumers on their attitudes toward technology, media and telecoms experienced in the home […]
BARB data for the year to date shows Channel 4 streaming passing a new record for young streamers, as well as Channel 4’s best ever streaming week as Married at First Sight UK and The Great British Bake Off led its peers on other platforms. Almost half (47 per cent) of all Channel 4 16-to-34 […]
Around eight in ten Americans are concerned about misinformation in the news, according to research commissioned by the BBC with Yonder Consulting, which looks at attitudes around misinformation, and trust in news media. It also looked at the prevalence of news avoidance and how political leaning affected concerns around misinformation, trust and news avoidance. Deborah […]
Don’t Move, starring Yellowstone’s Kelsey Asbille, and Finn Wittrock, debuted at #1 on Netflix’s English Films List with 20.2 million views in the week commencing October 21st, making it the most-watched title of the week. Anna Kendrick’s directorial debut Woman of the Hour, in which she also stars alongside Daniel Zovatto, was #2 for the […]
The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub’s annual Decoding The Default survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Study highlights include: The TV viewing audience is almost equally split between liberals and […]
Almost half of Gen Z (48 per cent) in the UK are too scared to watch horror films, while 77 per cent just don’t like the genre, according to a survey by research and insights agency, Perspectus Global. But, overall, 60 per cent of Brits say they love a good horror flick, with over 40s […]
TV viewership in Italy remained relatively stable in H1 2024 compared to the same period in 2023. While overall daily viewership remained slightly above 8.55 million, prime-time audiences increased marginally by 0.5 per cent to 20.12 million, according to Italy’s Communications Regulatory Authority. However, compared to 2020, both daily and prime-time viewership declined significantly, by […]
A report reveals YouTube emerging as the dominant platform for sport news. According to the 2024 State of Sports Media report by Harker Bos Group’s Crowd React Media, YouTube boasts a 90 per cent reach among sports fans in the US, solidifying its position as the go-to destination for sports news, highlights, and analysis. The […]
Strictly Come Dancing has comprehensively dominated UK reader interest since the latest season launched, generating over 42 million article views – or nearly 10 per cent of all UK news traffic – over the last six weeks, data from content recommendation platform Taboola shows. Nearly 5,500 articles have been written about BBC’s Strictly across Taboola’s […]