Despite the Hollywood strikes, the volume of shows produced during the ‘Peak TV’ years has left viewers with an embarrassment of riches. Data from Hub’s annual Conquering Content study suggests expanded licensing is still providing viewers with a steady stream of new things to watch. Key findings from the research include: Viewers may be noticing […]
Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]
The UK government is to scrutinise the future of linear TV broadcasting, as new research shows that some viewers could be excluded from the general shift towards online viewership. Senior representatives from Ofcom, TV broadcasters, infrastructure operators and organisations representing audiences will form a new working group, convened by Media Minister Stephanie Peacock MP. It […]
A Parks Associates study, Battle of the Platforms: Assessing Connected TV Ecosystems, reports that Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65 per cent of US […]
The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Six major brands – Aldi, Sainsbury’s, Lidl, Cadbury, Amazon and M&S Food – have already achieved the top Test Your Ad score of 5.9 Stars. Amongst the latest releases is a […]
Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]
TiVo has found that UK users are overwhelmed by the rising amount of video providers, adding to increased viewer irritation when deciding what to watch. According to the latest 2024 TiVo Video Trends Report: UK, only 16 per cent of viewers know what they want to watch when they start browsing, resulting in ‘habit browsing’ […]
A study by the TM Forum suggests that Pakistan mobile operator Jazz is set to double its revenues by 2027, spearheading a digital revolution in the country and ensuring digital inclusivity. The opportunity is huge. Pakistan has a population of 244 million, of which 64 per cent are under the age of 30. Demand for […]
Programmatic media company MiQ tracked TV viewership trends for over 65 million US households who tuned into the November 5th election coverage. According to MiQ’s analysis, the average watch time per household was 122 minutes, with the avid viewer segment spending 3 hours following coverage. Further highlights include: Viewership peaked between 9-10 PM, with 60 per […]
Don’t Move, starring Yellowstone’s Kelsey Asbille, and Finn Wittrock, held its #1 spot on Netflix’s English Films List with 28 million views in the week commencing October 28th, making it the most-watched title for a second week. Y2K slasher thriller Time Cut, starring Outer Banks’ Madison Bailey, debuted at #2 with 22.9 million views and […]