Advanced Television

Consumer Behaviour

UK TV buyers ‘confused by retailers’

A study conducted with 10 of the UK’s leading high street retailers has found that consumers are being left confused when shopping for TVs, as a result of retailers who don’t fully understand the new era of TV technology. A mystery shopper exercise, conducted by digital TV expert ANT, found retailers guilty of misinforming consumers […]

December 22, 2010

Motorola: Viewers moving away from scheduled TV content

British viewers are moving from traditional video consumption habits to a more varied video content ‘diet’, according to the UK-market findings from global research conducted by Motorola Mobility, a subsidiary of Motorola. Motorola Mobility’s 2010 Media Engagement Barometer shows that while free-to-air services are available to 67 per cent of global viewers, compared to 57 […]

December 17, 2010

Canada: TV subs market not affected by cord-cutting

Canadian television service providers continue to add subscribers despite the growing presence of online content according to research and consulting firm Boon Dog. The firm said the traditional TV market added about 29,000 new households in the second quarter of 2010, for a total of about 11.3 million subscriptions. “While there has been much speculation […]

December 17, 2010

YouTube continues to dominate US online video rankings

comScore, provider of digital world data, has released data from the comScore Video Metrix service showing that 172 million US Internet users watched online video content in November. The total US Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. Google Sites, driven primarily by video viewing at YouTube, […]

December 17, 2010

Research: Time spent watching TV still tops Internet

The average adult still spends far more time watching television than on the Internet, according to a study by eMarketer. The firm reports that in 2010 the average adult spent about four and a half hours per day watching television—or 30 hours per week—compared to an average of just two and a half hours per […]

December 17, 2010

Study: Shopping behaviour unaffected by DVRs

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]

December 15, 2010

Research: Americans spending equal time online and watching TV

Findings from a new Forrester Research study have revealed that for the first time, US residents are spending on average as much time to online activities as they are to watching TV. The increased time spent online isn’t reducing the time spent watching TV, which has remained at an average of 13 hours per week […]

December 14, 2010

Cult shows top UK 3D wish-list

The BBC’s cult sci-fi TV drama series Doctor Who has emerged as the television show most Britons would like to see in a three-dimensional offering, according to a survey carried out by Japanese TV manufacturer Panasonic. Iconic British animated characters Wallace and Gromit came second in the poll results, followed by another BBC offering – […]

December 13, 2010

Sherlock Holmes most popular movie on connected TVs

Acetrax, the movie retailer on connected TVs from Samsung, LG and Panasonic, has revealed the most popular film streamed through its service this year in the UK has been Sherlock Holmes, closely followed by Clash Of The Titans and Harry Potter. The Acetrax Movies App allows users to register directly on their TVs and instantly […]

December 13, 2010

Jury out on YouView cord cut impact

Forecaster Oliver & Ohlbaum’s survey found four per cent of current Freeview homes plan to get YouView instead of pay-TV, and a total 18 per cent of existing pay-TV homes said they are ‘likely’ to switch away from their current provider to use YouView instead. However, O&O CEO Mark Oliver believes the threat is relatively […]

December 9, 2010