Advanced Television

Consumer Behaviour

New media behaviours are sticking

New media behaviours are sticking Interpret, a US market research firm, has released data from its quarterly New Media Measure study that tracks media behaviours, device ownership, attitudes and product consumption. Behaviour and trending data from its 2010 first-quarter report reveals the continued proliferation of social networks, further growth of streaming video and the domination […]

July 30, 2010

Viewers want OTT content choice and simplicity

Qualitative consumer research, conducted by Evolution Digital, a provider of integrated IP Hybrid devices and IP Video solutions for the global cable industry, shows that pay-TV subscribers are eager for a new way to have access to both traditional cable TV channels and popular OTT services, and want cable set-top box technology to simplify their […]