A report from Knowledge Networks indicates that more people are consuming video from TV networks online, and that their tolerance for pre-roll or embedded ads within that video has not diminished since 2006. Knowledge Networks’s most recent TV’s Web Connections report demonstrates that more people are choosing to consume TV network video through free or […]
Just 0.18 per cent of US households “cut the cord” between the fourth quarter 2010 and first quarter 2011, according to ESPN analysis of Nielsen households. This study defines “cord-cutters” as multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television. The current rate of […]
Horowitz Associates’s annual ‘State of Cable and Digital Media’ study reveal that, at least weekly, almost a third of US urban consumers (31 per cent) watch TV content via alternative platforms such as on a computer/laptop, on a mobile device/tablet, or streamed directly from the Internet to the TV through an OTT device such as […]
How young people watch television is rapidly changing according to a study by Digital Clarity of UK mobile Internet users below the age of 25. Eighty per cent of those surveyed use a mobile device to communicate with friends while watching TV with 72 per cent using Twitter, Facebook or mobile applications to actively comment […]
According to a US consumer research study from PwC (PricewaterhouseCoopers) consumers are spending about 20 hours per week accessing digital content – including video games and print content – on a mobile phone, computer, or mobile device, with the majority of that TV shows, movies and other videos. That is The study found that across […]
Thirty-six per cent of the people who engage in the piracy of films and TV shows over the Internet say one reason they do it is because they don’t want to “contribute to the profits of big movie companies.” according to a survey by PricewaterhouseCoopers. Those who use the Internet to steal movies and TV […]
A survey claims over 20% of UK citizens regularly eat dinner at their computer, according to the online viewing service SeeSaw.com. Of the 2,000 people surveyed, 15 per cent said they watched TV on their PC while eating a meal, with a third saying they were more likely to eat dinner in front of a […]
A new study by the Australian Content Industry Group has found about five million Australians engaged in illegal downloading last year. The research by Sphere Analysis was commissioned by the Australian Content Industry Group. It shows that in 2010 4.7 million Australians accessed online content illegally. That number would grow to 6.5 million people by […]
An ICM poll conducted for TV Licensing’s TeleScope report reveals adults in Britain think they watch an average of less than 20 hours of TV a week, or around three hours a day, but official statistics collected by the Broadcasters’ Audience Research Board (BARB) show the true average in 2010 was more than 30 hours […]
Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is unlikely to excite audiences. Over a third (36 per cent) of respondents say they do not know what product placement is. However, close to three […]