Pay-TV providers are at risk of losing ‘Generation Y’ subscribers who are less attached to traditional television and more prone to finding a greater cost-benefit equation with alternative viewing platforms, according to research findings carried out on behalf of marketing consultancy Ideas & Solutions!, The report – Must Choose TV: What Gen Y Thinks About […]
New research from trade group the Consumer Electronics Association (CEA) suggests consumers are relying less and less on over-the-air TV signals and few US households have interest in cancelling their pay-TV service, leading to a call for incentive auctions for broadcast spectrum. In a phone survey of 1,256 adults conducted in December 2010, CEA found […]
Despite the recent social and political turmoil, rapid conversion to digital TV continues in the Middle East and Africa, according to a new report from Digital TV Research (DTVR). Digital TV penetration for the 18 countries covered in the research firm’s Digital TV Middle East & Africa report is already approaching two-thirds of the total. […]
Revenue growth in digital music dropped from 91 per cent in 2006 to 6 per cent in 2010, according to Parks Associates. While over 50 per cent of US broadband households prefer the computer as their digital music access point, proliferation of smart mobile and connected CE and new cloud-based delivery models are expanding music […]
The Digital Entertainment Group (DEG) has published the findings of a study that looks at the first-hand experiences of nearly 3,100 3DTV owners in the US. Overwhelmingly, consumers reported a positive entertainment experience, minimal price premiums, and enthusiasm about the future of 3D content. Respondents were asked to assess a number of 3DTV factors, including: […]
Edelman, the global public relations firm, has released findings from its fifth annual Value, Engagement and Trust in the Era of Social Entertainment survey. The 2011 study shows that the value consumers are getting from the Entertainment Industry has fallen by 68 per cent in all areas, and only 17 per cent of all respondents […]
YuMe, the video advertising technology company, and the IPG Media Lab, have published key findings from a media trial that shows significant differences between the attention paid by viewers to video ads online compared with those on television. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that […]
DisplaySearch has released its Global TV Replacement Study examining consumer TV replacement cycles around the globe. The report also indicates how TVs are being used by consumers and identifies their alternate means for watching TV content. It finds many consumers are starting to use non-traditional mediums for viewing TV or video programing, mostly via the […]
Consumer expenditures on entertainment media in North America and Europe grew 69 per cent to $234.8 billion in 2010, up from $138.8 billion in 2000, with cable and satellite television retaining its primacy as the leading form of entertainment media during the decade, according to IHS Screen Digest research. Fending off competition from other segments […]
The first episode of this year’s Doctor Who, entitled ‘The Impossible Astronaut’, has set a DVR record. Kantar Media’s analysis of BARB data – the official UK TV ratings – shows that the episode was the most recorded TV event of all time. A combination of an incredibly warm Easter Saturday and an unusually early […]