A Strategy Analytics Digital Home Observatory report which evaluated connected media players, has found that consumers are most concerned with high-quality streaming capabilities as well as the total number of content and services available to them. This study covered the usability and usefulness of Roku XDS, Google TV, Apple TV and Boxee. Participants felt that […]
Consumers are using the connected features of their connected TVs and say that they are pleased with the results, according to The NPD Group. The research firm’s Connected TV Owner Study reveals that nearly half of US consumers (45 per cent) who say they have an Internet-connected TV, access Internet features. Of those who have […]
While consumers cite a number of concerns that marketers and manufacturers will need to address before 3DTV gains widespread adoption, research from The Nielsen Company shows that there is a sizable opportunity to attract the eyeballs and investment of some of the world’s most affluent TV households. In a survey of approximately 27,000 online consumers […]
A study conducted with 10 of the UK’s leading high street retailers has found that consumers are being left confused when shopping for TVs, as a result of retailers who don’t fully understand the new era of TV technology. A mystery shopper exercise, conducted by digital TV expert ANT, found retailers guilty of misinforming consumers […]
British viewers are moving from traditional video consumption habits to a more varied video content ‘diet’, according to the UK-market findings from global research conducted by Motorola Mobility, a subsidiary of Motorola. Motorola Mobility’s 2010 Media Engagement Barometer shows that while free-to-air services are available to 67 per cent of global viewers, compared to 57 […]
Canadian television service providers continue to add subscribers despite the growing presence of online content according to research and consulting firm Boon Dog. The firm said the traditional TV market added about 29,000 new households in the second quarter of 2010, for a total of about 11.3 million subscriptions. “While there has been much speculation […]
comScore, provider of digital world data, has released data from the comScore Video Metrix service showing that 172 million US Internet users watched online video content in November. The total US Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. Google Sites, driven primarily by video viewing at YouTube, […]
The average adult still spends far more time watching television than on the Internet, according to a study by eMarketer. The firm reports that in 2010 the average adult spent about four and a half hours per day watching television—or 30 hours per week—compared to an average of just two and a half hours per […]
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]
Findings from a new Forrester Research study have revealed that for the first time, US residents are spending on average as much time to online activities as they are to watching TV. The increased time spent online isn’t reducing the time spent watching TV, which has remained at an average of 13 hours per week […]