Though connected TV technology can now be found in almost two in five TV households, Knowledge Networks findings reveal that viewers of all age groups still prefer “live” TV over “high-control” technologies. Among all connected TV viewers, almost half (47 per cent) say that watching a programme at its regular time is their first choice […]
DVRs have entered the mainstream and their increasing presence in the home means that by 2015 Screen Digest expects 17 per cent of US viewing and more than 14 per cent of UK viewing will be non-linear, either from DVRs or on-demand non-linear ‘transmissions’. However, the report also cites some caveats: For example, in Germany, […]
An LG-commissioned study reveals the vast majority of consumers don’t want expensive active-shutter 3D TVs. The survey found that 80 per cent of respondents preferred the overall 3D experience of LG’s “Cinema 3D” technology over Samsung’s active 3D. The study was done by a third party called Morpane. During the survey, respondents watched clips on […]
Just three per cent of pay-to-view customers report have ‘cut the cord’ and cancelled their television service in favour of other viewing options, according to the 2011 US Residential Pay-to-View Study from influential marketing information services company J.D. Power and Associates. The inaugural study provides insights concerning attitudes, viewing preferences, behaviour patterns, awareness and experiences […]
The ‘Living With Digital’ presentation at this year’s Futuresource Entertainment Summit revealed that as many as 64 per cent of iPhone users and 32 per cent of other smartphone users are watching video on their smartphones. Results of the ongoing consumer study were d based on consumer research carried out in the US, UK, France […]
New consumer research from Leichtman Research Group (LRG) finds that 87 per cent of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to last year, and up from 80 per cent in 2004. Non-subscribers to multi-channel services tend to have […]
UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes. Although ownership of Internet connected TVs is currently low, there is clearly a demand for them – almost three quarters (69 per cent) of respondents had watched catch up TV citing convenience as the main driver for doing […]
New research says that fewer than half of the 11 million 3DTV-ready homes in the UK in 2016 will be active and regular users of 3DTV content. In 2010, almost 90 per cent of homes with 3D-ready sets were ‘active’ users, according to the research. This much higher proportion results from early-adopters being significantly more likely […]
The new May online video rankings from comScore show that 176 million US Internet users, or about 83.3 per cent of the US audience, viewed online videos last month, spending an average of 15.9 hours per viewer over the month. More than 5.6 billion viewing sessions were recorded that month by comScore. Most of the […]
Over 90 per cent of Brits do not recognise the product placement logo introduced to programmes earlier this year to warn viewers when an advertiser has paid a broadcaster to push its wares, according to research published by Populus. As part of the relaxation of product placement rules, broadcasters have to show a bold “P” […]