Advanced Television

Consumer Behaviour

Apps can increase viewer engagement

A study released by CTAM (the Cable & Telecommunications Association for Marketing) – Roadmap to Video Apps (What Makes Viewers APPY?) – shows that sometimes the best things in life are still free. When rating the attributes of video applications, like YouTube, Hulu or iTunes for smartphones and tablets, 63 per cent of respondents said […]

August 3, 2011

8% of US homes get broadband but not multi-channel video

Consumer research from Leichtman Research Group (LRG) finds that 8 per cent of US households get a broadband Internet service, but do not subscribe to a multi-channel video service, while 70 per cent of households get both broadband and multi-channel video services. Among this group getting broadband but not multi-channel video, the reason for not […]

July 27, 2011

Over 60% of connected TV homes use TV apps weekly

Applications have dominated the news in the smartphone and tablet worlds for some time but with the advent of ‘smart TVs’ consumers are now rapidly adopting online TV applications that are integrated into their connected TVs with. In-Stat research survey estimates that over 60 per cent of these connected households will use a TV app […]

July 26, 2011

Mobile data bandwidth usage up 77%

Findings from the H1 2011 Allot MobileTrends Report suggests that mobile data bandwidth usage continued its steady rise, with 77 per cent growth during the first half of 2011 based on data collected from the service optimisation and revenue generation solutions specialist’s worldwide mobile operator customers. The report found that video streaming continued to show […]

July 26, 2011

Digital technology increases UK TV viewing

Television technology, including digital and HD formats, time-shifted and catch-up viewing, has helped drive a global increase in television viewing, a new report has revealed. The report – Television – International Key Facts 2011 – published by IP Network, the wholly owned international advertising subsidiary of RTL Group, analyses audiences, programmes and leading trends in […]

July 26, 2011

46% of Canadians would give up TV before Internet

A survey conducted on the Angus Reid Forum and commissioned by Primus Canada, a PTGi company, has revealed that almost half (46 per cent) of Canadian respondents would give up watching television before they would give up surfing the Internet or using their phone. Another one-third of respondents (35 per cent) would rather give up […]

July 26, 2011

On-demand TV revenues set to climb

On-demand TV revenues from movies and TV programmes (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages) will reach $5.7 billion in 2016, up from $3.6 billion in 2010 and $2.1 billion in 2006, according to the On-demand TV Forecasts report published by Digital TV Research (DTVR). By […]

July 25, 2011

Social participation TV to generate $2.9bn by 2016

Mobile and digital technology business Mobile Interactive Group (MIG) has published research on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. The research uncovers key technological and behavioural insights in to the entire P-TV value chain, from the types of devices that consumers use to interact with […]

July 20, 2011

Europeans prefer triple-play packages

Four out of ten Europeans households are buying ‘bundled’ Internet, phone and TV services from a single provider, a Eurobarometer survey shows. The survey also found that 65 per cent of people limit their mobile phone calls because of cost and that calls over the Internet are becoming increasingly popular. The E-Communications Household Survey was […]

July 13, 2011

Media and Entertainment industry ‘ill-prepared’ for digital realities

Findings from a survey conducted by renowned consulting firm Accenture suggest that an ‘overwhelming’ majority (91 per cent) of senior executives of media and entertainment companies admit that they are not taking full advantage of customer data that can deliver customised content, leaving them ill-prepared to seize the revenue opportunities of today’s digital technologies. The […]

July 12, 2011