Parks Associates’ consumer research, Battle of the Platforms: Assessing Connected TV Ecosystems, surveyed 8,000 US internet households and finds that 68 per cent now own a smart TV and 46 per cent own a streaming media player, an increase from 2020 when 54 per cent and 42 per cent owned these devices, respectively. “TVs are […]
The Day of the Jackal has become the biggest launch on Sky in over two years, drawing a record audience of 3 million in its first week making it the biggest Sky Original ever. The 10-part thriller, produced by Carnival Films and starring Eddie Redmayne, Lashana Lynch and Úrsula Corberó, premiered on November 7th with […]
John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this decade. That’s the verdict of the real life consumers who saw the ad on System1’s Test Your Ad platform. The 4.6-Star Rating (on a 5.9-Star […]
RTVE Play, the OTT service from Spanish public broadcaster RTVE, was the most widely watched OTT platform in the country in October 2024 with 10.5 million unique viewers, representing 27 per cent of its TV consumption, according to Barlovento Comunicacion. RTVE Play leads Movistar Plus+ and other national OTT platforms, bit still remains behind the […]
A new study commissioned by the Motion Picture Association (MPA) showed that Filipino consumers who access piracy sites and services are at severe risk of cyber threats such as identity theft and ransomware. The study found Filipinos are up to 33 times more likely to encounter a cyber threat on the most popular piracy sites […]
Almost two-thirds of UK consumers are concerned about the rising cost of monthly streaming subscriptions, according to the latest EY Decoding the digital home study, which surveyed 2,500 UK consumers on their attitudes towards technology, media and telecoms experiences in the home. The study indicates that consumer anxiety about rising monthly subscription costs increased from […]
After a period of slower growth, the Swedish streaming market is now experiencing a significant upswing, reports Mediaivision. In Q3 2024, there were 600,000 new streaming subscriptions compared to the same period last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options. “The new, affordable subscriptions have gained […]
Generative AI applications are emerging as a key area in driving interest in differentiated connectivity – guaranteed uninterrupted high-end connectivity when you need it most – among 5G smartphone users globally, Ericsson ConsumerLab research shows. With the number of smartphone owners who use Gen AI apps on at least a weekly basis expected to increase […]
Meet Me Next Christmas, the new film starring Christina Milian, Devale Ellis and Pentatonix, danced into #1 in its first week on Netflix’s English Films List with 18.1 million views, making it the most watched title in the week commencing November 4th. Season 4, Part 2 of Outer Banks debuted at #1 on Netflix’s English […]
Prime Video has revealed that the Indian Original spy series, Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. The series directed by Raj Nidimoru and Krishna DK and starring Varun Dhawan and Samantha, was in the Top 10 in almost 150 […]