Research findings issued on the eve of the IBC 2011 conference by Parks Associates reveal that consumers in Western Europe value multi-device access to recorded TV programmes over other new video services, including access to live TV. Given a choice of new TV features, including 3DTV, online video access, and multi-screen services, 47 per cent […]
CTV Advertising has begun an intensive research project into the psychological and sociological factors affecting user experiences and wide-spread implications of interactive television and TV Apps. The firm’s goals are not just to discover new ways to create higher level brand engagement, but also to establish best practices for content producers and broadcasters to affect […]
Findings from a new report suggest that many young viewers would prefer their smartphone to change channels, part of consumers’ growing preference to control how they watch TV. Nearly half of young TV viewers say they’d prefer their smartphone or other device over their remote to control their TV, according to a new report from […]
Survey results from ABI Research suggest HbbTV is having an impact on consumer demand for connected TVs. In Germany and France, where HbbTV has the greatest traction, connected TVs enjoyed healthy support. In France, connected TV penetration was highest amongst the surveyed countries – 22 per cent of respondents who have a home network. In […]
The number of pay-TV households in the US declined by nearly 380,000 in the second quarter as traditional cable and satellite video providers continued to lose subscribers because of economic factors and lower-priced Internet video solutions, according to IHS Screen Digest. Total US TV subscriptions in the second quarter decreased to 100.9 million, down from […]
Ericsson ConsumerLab has released the results of its annual study – TV & Video Consumer Trend Report 2011 – which indicates that people are spending slightly less time watching scheduled broadcast TV, and that they are spending more time watching streamed on-demand TV online. More than 44 per cent of the respondents reported watching Internet-based […]
While salespeople at major electronics retail chains in the US tend to demonstrate familiar TV technology fairly frequently, they are less inclined to demonstrate newer technologies, according to the JD Power and Associates 2011 Television Mystery Shopping Report. When it comes to explaining overall differences and features between various TV models, brands and technologies, more […]
In-Stat research reports that 50 per cent of tablet owners are viewing not only feature-length movies on their device, but TV shows as well; an important revelation to both content producers and providers alike. Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices […]
TV content on demand is more popular than ever, according to Swiss telco Swisscom. It reports that in the first half year of this year alone, Swisscom TV customers downloaded more than three million films and live sporting events – up almost two-fold on the same period the previous year. Swisscom is continually expanding its […]
Television advertising had the greatest impact on consumer behaviour in 2011 according to a Deloitte report, with fieldwork by GfK, on behalf of the Edinburgh International Television Festival. The UK’s appreciation of television advertising continues to go from strength to strength, with 58 per cent of respondents ranking it among the top three most influential […]