Advanced Television

Consumer Behaviour

Study: Shopping behaviour unaffected by DVRs

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]

December 15, 2010

Research: Americans spending equal time online and watching TV

Findings from a new Forrester Research study have revealed that for the first time, US residents are spending on average as much time to online activities as they are to watching TV. The increased time spent online isn’t reducing the time spent watching TV, which has remained at an average of 13 hours per week […]

December 14, 2010

Cult shows top UK 3D wish-list

The BBC’s cult sci-fi TV drama series Doctor Who has emerged as the television show most Britons would like to see in a three-dimensional offering, according to a survey carried out by Japanese TV manufacturer Panasonic. Iconic British animated characters Wallace and Gromit came second in the poll results, followed by another BBC offering – […]

December 13, 2010

Sherlock Holmes most popular movie on connected TVs

Acetrax, the movie retailer on connected TVs from Samsung, LG and Panasonic, has revealed the most popular film streamed through its service this year in the UK has been Sherlock Holmes, closely followed by Clash Of The Titans and Harry Potter. The Acetrax Movies App allows users to register directly on their TVs and instantly […]

December 13, 2010

Jury out on YouView cord cut impact

Forecaster Oliver & Ohlbaum’s survey found four per cent of current Freeview homes plan to get YouView instead of pay-TV, and a total 18 per cent of existing pay-TV homes said they are ‘likely’ to switch away from their current provider to use YouView instead. However, O&O CEO Mark Oliver believes the threat is relatively […]

December 9, 2010

VOD enhances linear viewing and network loyalty

Avail-TVN, a digital media services company in North America, has published the results of a survey measuring consumer behaviours and attitudes toward VOD. In the survey, conducted by Frank N. Magid Associates, nearly two-thirds of consumers – 63 per cent – say that availability of television programme episodes on-demand makes them more likely to watch […]

December 7, 2010

File sharers ‘think they’re Robin Hoods’

Many illegal file sharers believe they are the ‘Robin Hoods of the digital age’ and are motivated by altruism and a desire for notoriety, according to analysis of  people motivations illegally download digital media. The research by Joe Cox, from the University of Portsmouth Business School, is the first study to distinguish between the characteristics, […]

December 7, 2010

Multichannel loss to cord cutters just 0.1%

The amount of ‘cord-cutters’ – multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television – netted out to only 0.11 per cent of the television population over the past three months, according to an extensive ESPN analysis of Nielsen’s national people meter sample. ESPN […]

December 6, 2010

KPMG media barometer: 79% reject pay walls

KPMG’s Media Barometer surveyed a total 4,312 UK consumers from YouGov’s panel in September, for its Media and Entertainment Barometer. Among the main findings: —27 per cent own a smartphone. “This rose to 44 per cent and 43 per cent amongst the 18-24s and 25-34s respectively.” —35 per cent have downloaded paid apps in the […]

December 6, 2010

Research: BARB says linear TV still popular in UK

TV viewing figures reveal that people in the UK watched an average of 27 hours, 34 minutes of live, linear TV each a week during July to September 2010 (3 hours, 56 minutes a day), with growth across every age group. This represents an increase of 1 hour, 50 minutes on the same period last […]

December 2, 2010From Colin Mann in London