The use of CE devices in the consumption of OTT video content is increasing rapidly as service providers seek new revenues opportunities, attempt to reach new consumer groups, and look for ways to differentiate their offerings, according to IMS Research The firm forecasts that in 2016, connected CE devices in the home will account for […]
According to independent retail analyst Verdict Research, piracy will continue to impact on the home entertainment market and slow its recovery. Consumer reluctance to spend with entertainment retailers is also a contributory factor, suggests the firm’s Global Home Entertainment market report. A combination of piracy, free access to streaming services such as Spotify, Grooveshark, YouTube […]
Findings from Ericsson’s latest Traffic and Market Data report forecast a tenfold increase in mobile data traffic by 2016. The report is based on measurements the company recorded over several years in live networks covering all regions of the world. According to Johan Wibergh, Head of Ericsson Business Unit Networks, Ericsson performs a broad range […]
Online media company Burst Media has released the results of a survey covering online video content and advertising. Conducted in early October, the survey of 1,025 online US adults revealed that 71.6 per cent of web users overall watch online content in a typical week – and 39.0 per cent of all viewers spend between […]
Despite the ongoing push from TV vendors and broadcasters, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to purchase a HDTV in the coming year, only 22 per cent stated definitively that they planned to seek out a TV with 3D capabilities. Another […]
The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in a new report from Digital TV Research (DTVR), up from 124 million at end-2010. According to the Connected TV Forecasts report, this translates to 20 per cent of global TV sets by 2016, up […]
Over half (54 per cent) of broadband Internet users watch TV content streamed or on an alternative platform weekly, according to consumer research firm Horowitz Associates. Non-traditional viewing now accounts for 10.8 hours a month, or seven per cent of total viewing time, with 149.4 hours still dedicated to traditional TV. The firm’s Multiplatform Content […]
Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
Intelligent broadband network solutions provider Sandvine has released its 10th Global Internet Phenomena Report: Fall 2011, which indicates increased Netflix and OTT services adoption, the market penetration of revenue-replacement applications, the overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices. Major findings from the report include: -Within fixed networks in the […]
TV viewers who use a gadget to surf the web or chat on Facebook while watching TV are migrating away from the laptop and toward the tablet as the preferred personal device, according to research from the Strategy Analytics Digital Home Observatory. The report – Multi-Screen User Behaviors in the Home – also found that, […]