Advanced Television

Consumer Behaviour

Pirates happy to rip off “big movie companies”

Thirty-six per cent of the people who engage in the piracy of films and TV shows over the Internet say one reason they do it is because they don’t want to “contribute to the profits of big movie companies.” according to a survey by PricewaterhouseCoopers. Those who use the Internet to steal movies and TV […]

March 8, 2011

SeeSaw: PC dinner replaces the TV dinner

A survey claims over 20% of UK citizens regularly eat dinner at their computer, according to the online viewing service SeeSaw.com. Of the 2,000 people surveyed, 15 per cent said they watched TV on their PC while eating a meal, with a third saying they were more likely to eat dinner in front of a […]

March 7, 2011

5m Australian pirates

A new study by the Australian Content Industry Group has found about five million Australians engaged in illegal downloading last year. The research by Sphere Analysis was commissioned by the Australian Content Industry Group. It shows that in 2010 4.7 million Australians accessed online content illegally. That number would grow to 6.5 million people by […]

March 7, 2011

UK viewers watch 4 hours of TV per day

An ICM poll conducted for TV Licensing’s TeleScope report reveals adults in Britain think they watch an average of less than 20 hours of TV a week, or around three hours a day, but official statistics collected by the Broadcasters’ Audience Research Board (BARB) show the true average in 2010 was more than 30 hours […]

March 7, 2011

Product placement will underwhelm

Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is unlikely to excite audiences. Over a third (36 per cent) of respondents say they do not know what product placement is. However, close to three […]

March 4, 2011

Consumers not ready for ‘cloud locker’

The industry is rapidly moving content solutions to the cloud, but consumer interest is not keeping pace, as less than 30 per cent of US broadband households find the digital locker an attractive alternative for music or video, according to Parks Associates. “In terms of rich media, consumers want everything, everywhere, and companies are actively […]

March 2, 2011

PC-to-TV connectivity common

According to a report from The Diffusion Group (TDG), approximately one-third of broadband users in the US connect a PC to their TV specifically to enjoy PC or online video on the “big screen” at least once a year. Michael Greeson, founding partner and director of research at TDG, notes that, despite substantial early efforts […]

March 2, 2011

70% of public find piracy OK

A study on whether some law breaking is socially acceptable has revealed that 70 per cent believe downloading illicit material from the Internet is acceptable. Three out four, however, felt it was completely unacceptable to then sell that product on for profit. The study, published by the Rockwool Foundation Research Unit, questioned participants on morals […]

March 1, 2011

Gamers prefer mobile phone

Among mobile phone gamers in UK and US, the mobile phone is now the primary gaming device of choice, leapfrogging video game consoles and personal computers in less than two years, according to a study by Popcap Games. ‘Smartphone’ owners are by far the most avid consumers of mobile phone games. These and other purchase […]

March 1, 2011

Virgin predicts 1bn On Demand in 2011

The Virgin Media Entertainment Index reveals 2010 was a record breaking year for On Demand viewing, with just under 900 million programmes watched in total – a 10 per cent increase on the previous record, set in 2009. Virgin Media’s On Demand service is the third most watched ‘channel’ on the platform with customers, on […]

February 28, 2011