Advanced Television

Consumer Behaviour

Research: Consumer appetite for innovation in TV services

British TV and film viewers are hungry for change to the traditional TV status quo, frustrated by a lack of accessibility to content, according to a UK-wide survey exploring changing consumer attitudes and behaviours to TV and video. The survey was conducted by media management specialist Red Bee Media, and is a part of the […]

November 17, 2011By Colin Mann

Video streaming time doubles in three years

In the US, the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen.  Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 per cent […]

November 17, 2011

Strong UK interest in paid broadband lPTV services

Findings from a survey carried out by ISP information website ISPreview reveal that 57 per cent of the 590 respondents are “interested” (29 per cent are “Very” interested and 28 per cent have “Average” interest) in the new generation of broadband ISP-based television services (IPTV), which are slated to be launched in 2012. Furthermore, 47.2 […]

November 14, 2011

Tablets trump desktops for video consumption

Findings from data gathered by online video platform Ooyala suggest that people are watching more and more video online, with greater consumption on tablets compared with desktops. Ooyala has initiated the VideoMind Video Index report, its first quarterly overview on the state of online video. “It’s the work of a team of Ooyalans who have […]

November 14, 2011By Colin Mann

50% of consumers use second screen while watching TV

Nearly 50 per cent of consumers are using another electronic device while watching TV at home, according to findings from a new wave of ‘Living with Digital’ consumer research carried out by Futuresource Consulting. The most popular reasons for this include combating boredom, needing something else to do and keeping in touch with friends, though […]

November 11, 2011

Americans ready to cut the cord?

Coinciding with the launch of its Wireless HD Net Connect product, a study from Philips suggests that the adoption of online video content may motivate some Americans to cancel or downgrade cable subscriptions. The study found that the vast majority (80 per cent) of people who watch video content online do so on laptops, and […]

November 10, 2011

Online complements traditional TV

According to findings from entertainment, media and technology market research firm Interpret, despite the “monumental” growth of online TV viewership, the effects on cord-cutting have so far been minimal. Interpret’s report – Online TV: Competitor or Complement to Traditional TV? – analyses the quarterly evolution of online television and what drives consumers to access this […]

November 10, 2011

US consumers seek content beyond their service provider

According to findings from market research firm The NPD Group, ‘throttling down’ is a bigger threat to television service providers than ‘cord cutting’. The firm’s report – Entertainment Trends in America – suggests that many consumers are supplementing their pay television offerings from cable TV, satellite TV and IPTV operators. Looking beyond traditional basic and […]

November 10, 2011

Consumers dislike ads on social networks

A majority of consumers are unhappy with the amount of commercial messages they see on social networks, a global survey has found, even as Facebook and Google+ introduce more brand advertising to their online communities. About 57 per cent of social network users in developed countries – and more than 60 per cent in the […]

November 10, 2011

Xbox360, PS3 online viewing in 12% of US households

Estimating that some 15 million US homes watch online content via games consoles, Strategy Analytics’ Connected Home Devices (CHD) service suggests that the games console has become the most popular device for US consumers to watch online content on their TV screens. The research consultancy notes that while the PC remains the dominant screen for […]

November 8, 2011