The ‘Living With Digital’ presentation at this year’s Futuresource Entertainment Summit revealed that as many as 64 per cent of iPhone users and 32 per cent of other smartphone users are watching video on their smartphones. Results of the ongoing consumer study were d based on consumer research carried out in the US, UK, France […]
New consumer research from Leichtman Research Group (LRG) finds that 87 per cent of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe to a multi-channel video service is similar to last year, and up from 80 per cent in 2004. Non-subscribers to multi-channel services tend to have […]
UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes. Although ownership of Internet connected TVs is currently low, there is clearly a demand for them – almost three quarters (69 per cent) of respondents had watched catch up TV citing convenience as the main driver for doing […]
New research says that fewer than half of the 11 million 3DTV-ready homes in the UK in 2016 will be active and regular users of 3DTV content. In 2010, almost 90 per cent of homes with 3D-ready sets were ‘active’ users, according to the research. This much higher proportion results from early-adopters being significantly more likely […]
The new May online video rankings from comScore show that 176 million US Internet users, or about 83.3 per cent of the US audience, viewed online videos last month, spending an average of 15.9 hours per viewer over the month. More than 5.6 billion viewing sessions were recorded that month by comScore. Most of the […]
Over 90 per cent of Brits do not recognise the product placement logo introduced to programmes earlier this year to warn viewers when an advertiser has paid a broadcaster to push its wares, according to research published by Populus. As part of the relaxation of product placement rules, broadcasters have to show a bold “P” […]
A study released by NPD and commissioned by the Cable & Telecommunications Association for Marketing (CTAM) shows that movies still rank as the consumer favourite in the 3DTV viewing experience, with 93 per cent of 3DTV owners reporting they had watched 3D movies at home. This unsurprising finding is in line with 2010 findings, where […]
A poll by Adweek and Harris shows that Americans may not be giving their undivided attention to their TV screens. According to the survey, while watching TV most Americans also surf the Internet (56 per cent) and many do other activities like read a book, magazine or newspaper (44 per cent), go on a social […]
Younger viewers are leading the charge in embracing new devices for movie watching, according to findings from a national survey of online video viewers released at the NCTA 2011 Cable Show in Chicago by Epix, the online movie joint venture between Viacom, its Paramount Pictures unit, MGM and Lionsgate. Specifically, viewers between the ages of […]
According to The Diffusion Group’s (TDG’s) latest analysis of ‘Netflix Streamers’ – those who stream Netflix content to their net-connected devices – the inclination to downgrade pay-TV services has doubled in just the last 12 months. In March 2011, TDG queried a random sample of adult broadband users that subscribe to cable, satellite, or telco […]