Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
A national consumer survey conducted by the American Consumer Institute (ACI) has found that the vast majority of consumers support stronger intellectual property protections against trafficking of counterfeit goods. The survey of 800 consumers found 82 per cent of consumers agreed that counterfeit goods, such as ‘knock-off’ products, pirated software and imitation pharmacy drugs hurt […]
The pay television industry isn’t threatened by those are cutting the cord now but will be by the people who won’t buy the cord in the first place, according to Credit Suisse media analyst Stefan Anninger who warns that today’s teenagers are tomorrow’s “cord-nevers.” “They are growing up in an Internet-based video culture in which […]
Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland – reveals some striking differences in behaviour between mobile and tablet usage both inside and […]
Virgin Media has the biggest proportion of dissatisfied customers for landline, broadband and pay-TV services, according to Ofcom’s latest customer satisfaction tables. In September, the media regulator conducted 3,000 interviews and various online surveys of customers of landline, mobile, fixed broadband and pay-TV operators with a market share of 4 per cent or more. Virgin […]
American consumers continue to expand the number of devices and platforms they use to view TV shows and movies, yet report no significant change in the total time they spend watching on the traditional TV set. An annual study of consumer video consumption habits conducted by Frank N Magid Associates reveals that while more than […]
An anticipated surge in the household penetration of next-generation Internet-connected devices indicates solid consumer interest in new content to experience on these devices, according to a new study – Connected Devices and Services: Reinventing Content – presented by global consulting firm Bain & Company at the Forum d’Avignon event, which brought together players from the […]
Consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year, according to a new report from Futuresource Consulting. Improvements in accessibility and ease of use are among the growth triggers that have seen the rise from around 640 billion […]
A preliminary report detailing the extent and type of digital piracy that is currently taking place in the United States suggests that while individual acts of digital piracy are common, large-scale digital piracy was found to be rare. Sponsored by Columbia University’s The American Assembly project, the results were excerpted from a larger forthcoming survey-based […]
Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US industry-wide research initiative to measure the impact of advertising within free VoD. The study, which examined the viewing behaviour of more than 1,000 consumers, revealed […]