Although one in ten (10 per cent) of UK homes already own a Smart TV, only a further four per cent intend to purchase one at some point in the next 12 months, according to YouGov research. Over one half (52 per cent) say they definitely won’t purchase a Smart TV, while one quarter (25 […]
According to an Ofcom report, over a quarter (27 per cent) of UK Internet users say they watch TV online every week, an increase of three percentage points from 2010 – and higher than any of the other 16 countries surveyed. The popularity of a wide variety of free-to-view catch-up TV services such as BBC […]
Semiconductor solutions specialist Broadcom has unveiled the results of a new consumer poll that demonstrates increased appetite for seamless and pervasive connections. The November 2011 poll of 1,025 consumers explored technology trends on the go, in the home, and on the road and revealed details of consumers’ desire for a more connected lifestyle. In response […]
The Irish Minister for Communications, Energy & Natural Resources, Pat Rabbitte T.D. has released research which reveals that 87 per cent per cent of Irish people are now aware of the digital TV switchover and 35 per cent are aware that the analogue TV network will be officially switched off in October 2012. These encouraging […]
Global consumer spend on online video has exploded in 2011, according to the latest research – Global OTT Video Forecast: Q4 2011 – from Strategy Analytics. Global online video spend will soar to $3.5 billion in 2011. While transactional revenue growth is slowing in maturing territories, subscription revenues driven by specialists – such as Netflix […]
Consumer hunger for social media connectivity and demand for ‘anytime, anywhere’ entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience, according to a global study released today by Motorola Mobility. The aim of the study was to develop both a global and regional […]
Rovi and media research company Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK. The first phase examined connected device familiarity and usage, creating a profile of the connected TV audience and comparing it to the average UK household. “The study, combined with the […]
While consumers have long ranked live TV programming as their top television content source, the arrival of new platforms and services including digital video recorders (DVRs), pay-TV on-demand services, and online video has complicated the selection process. According to TDG’s new report, Viewing Preferences in the Age of Multi-Source Television, a growing number of TV […]
Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
comScore has released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 per cent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on […]