Edelman, the global public relations firm, has released findings from its fifth annual Value, Engagement and Trust in the Era of Social Entertainment survey. The 2011 study shows that the value consumers are getting from the Entertainment Industry has fallen by 68 per cent in all areas, and only 17 per cent of all respondents […]

YuMe, the video advertising technology company, and the IPG Media Lab, have published key findings from a media trial that shows significant differences between the attention paid by viewers to video ads online compared with those on television. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that […]

DisplaySearch has released its Global TV Replacement Study examining consumer TV replacement cycles around the globe. The report also indicates how TVs are being used by consumers and identifies their alternate means for watching TV content. It finds many consumers are starting to use non-traditional mediums for viewing TV or video programing, mostly via the […]

Consumer expenditures on entertainment media in North America and Europe grew 69 per cent to $234.8 billion in 2010, up from $138.8 billion in 2000, with cable and satellite television retaining its primacy as the leading form of entertainment media during the decade, according to IHS Screen Digest research. Fending off competition from other segments […]

The first episode of this year’s Doctor Who, entitled ‘The Impossible Astronaut’, has set a DVR record. Kantar Media’s analysis of BARB data – the official UK TV ratings – shows that the episode was the most recorded TV event of all time. A combination of an incredibly warm Easter Saturday and an unusually early […]

Ireland’s Communications Minister Pat Rabbitte has published a report on TV viewing methods in Ireland which reveals that only about one-third of Irish terrestrial TV homes were aware of analogue switch off at the time the research was undertaken. The report, which was commissioned from Behaviour and Attitudes, surveyed 1,100 TV households. It provides an […]

ABC is back on top as the leading ‘must keep’ TV brand in the US and even potential cord-cutters have their list of networks and cable channels they can’t do without, according to the latest edition of  Solutions Research Group’s ‘Must Keep TV’ report. The fourth edition of the independent tracking survey is based on […]

The ability to stay constantly connected to the Internet is making consumers increasingly dependent on the cloud for their daily needs, Ericsson ConsumerLab research has found. And while the smartphone revolution may have started this trend, the research has shown it is app usage that is likely to make it continue. Apps are actually shaping […]

Digital media research company Futurescape has revealed how Facebook and Twitter are now considered power brokers for the global television industry.  They say their ability to create new business opportunities and engage viewers, boosting advertising and pay-TV revenue, gives them a significant and increasing influence over all aspects of television. Key findings come in the […]