Advanced Television

Consumer Behaviour

Research: Americans could give up cable

Over three-quarters of Americans (77 per cent) have watched a TV show on the Internet rather than on a traditional television, according to a poll by Harris Interactive. Over half of those with cable met (56 per cent) would stop paying for cable, if certain stipulations were met. Other findings in this poll include: – […]

June 14, 2011

Nielsen: Cable cord cutting is real

Nielsen Media Research says a record number of American TV households are switching from cable to receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, according to a TVB analysis of data for May 2011, while cable penetration has declined to a 21-year low. According to Nielsen NTI data, national […]

June 10, 2011

New features not strong drivers of new TV purchases

According to the DisplaySearch Global TV Replacement Study, the main reasons why people decide to buy a new TV are the same ones that have been cited for years: to have a newer, bigger and better performing TV, and not just to replace a broken TV, although that can be a motivator. In an effort […]

June 9, 2011

Online video only 2.5% of traditional TV

TV Genius believes there are a lot of signs that the Internet isn’t killing TV at all – but actually making it better. Alongside the YouTube phenomenon, Netflix is also reporting substantial growth and their movie and TV show streaming service, and now accounts for 22 per cent of North American internet bandwidth (YouTube is […]

June 7, 2011

IPL online up 30%

Season four of the IPL T20 cricket tournament saw a 31 per cent jump in online viewership, indicating growth and acceptance of online streaming for live sporting events in India against established mediums such as TV. With over 72 million page views generated for the tournament up from 55 million last year, a clear reason […]

June 6, 2011

Research: Pay-TV providers risk losing ‘Gen Y’ subs to new viewing options

Pay-TV providers are at risk of losing ‘Generation Y’ subscribers who are less attached to traditional television and more prone to finding a greater cost-benefit equation with alternative viewing platforms, according to research findings carried out on behalf of marketing consultancy Ideas & Solutions!, The report – Must Choose TV: What Gen Y Thinks About […]

June 2, 2011

CEA: 10% will cord cut

New research from trade group the Consumer Electronics Association (CEA) suggests consumers are relying less and less on over-the-air TV signals and few US households have interest in cancelling their pay-TV service, leading to a call for incentive auctions for broadcast spectrum. In a phone survey of 1,256 adults conducted in December 2010, CEA found […]

June 1, 2011By Colin Mann

Research: Rapid MEA digital conversion, but hands stay in pockets

Despite the recent social and political turmoil, rapid conversion to digital TV continues in the Middle East and Africa, according to a new report from Digital TV Research (DTVR). Digital TV penetration for the 18 countries covered in the research firm’s Digital TV Middle East & Africa report is already approaching two-thirds of the total. […]

May 30, 2011

Consumers demand music everywhere

Revenue growth in digital music dropped from 91 per cent in 2006 to 6 per cent in 2010, according to Parks Associates. While over 50 per cent of US broadband households prefer the computer as their digital music access point, proliferation of smart mobile and connected CE and new cloud-based delivery models are expanding music […]

May 27, 2011

3DTV owners happy with purchase

The Digital Entertainment Group (DEG) has published the findings of a study that looks at the first-hand experiences of nearly 3,100 3DTV owners in the US. Overwhelmingly, consumers reported a positive entertainment experience, minimal price premiums, and enthusiasm about the future of 3D content. Respondents were asked to assess a number of 3DTV factors, including: […]

May 26, 2011