A Man on the Inside, Mike Schur’s new comedy series starring Ted Danson, debuted atop Netflix’s English TV List in the week commencing November 18th with 6.9 million views. Also entering the list was Our Oceans, the new docuseries narrated by former President Barack Obama, at #6 with 2.1 million views. Elsewhere on the English […]
Channel 4 has revealed that it set multiple new streaming records in October 2024. Across the month, seven billion viewing minutes were consumed on Channel 4 streaming – a new monthly record –while October 30th was its biggest day since April with 270 million viewing minutes watched. Married At First Sight UK was the most […]
Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Q3 2024 report, revealing significant growth trends in gaming and live-streaming viewership. This quarter, live streaming viewership is at 8.5 billion hours watched, with a 12 per cent year-over-year increase—the highest growth since the pandemic’s peak. Key players […]
Jake Paul and Mike Tyson battled it out in a record-breaking event for the ages, making history with the main event drawing over 108 million live global viewers to become, according to Netflix, the most-streamed sporting event ever. The boxing match wast #1 on Netflix’s English TV List in the week commencing November 11th, cleanly […]
Two-thirds of global sports executives are concerned about the relevance of live sports as more younger fans gravitate towards highlights, documentaries, and short-form videos from fans, teams, and players over watching live games on video, according to Altman Solon’s 2024 Global Sports Survey. The survey, which measures the habits of 3,000 global sports fans, reveals […]
A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers […]
Netflix has reported that 60 million households watched the Jake Paul vs Mike Tyson main event live around the world, peaking at 65 million concurrent streams. Nearly 50 million households globally tuned in live for the co-main event featuring a rematch between Amanda Serrano and Katie Taylor. Additionally, the bout is likely to be the […]
I’m A Celebrity…Get Me Out Of Here! achieved the biggest ITV overnight audience of the year outside of sport, as it returned with a peak audience of 8 million viewers on November 17th. From 9pm – 10:45pm, the show averaged 7 million viewers across all devices. The show also achieved an 82 per cent share […]