Initial findings from the Mobile Media Consumption Q4 2011 survey conducted by independent mobile advertising network InMobi suggest that mobile has surpassed TV in terms of time spent,with mobile web users spending 27 per cent of their media time on mobile and spending 22 per cent of their media time on TV. InMobi suggests that […]
The relentless march toward digital media technology has driven the evolution of consumer electronics from specialised electronic devices to multipurpose, networked computing devices, with the advent of ‘smart CE devices’ having a profound effect on the digital multimedia home, according to research firm NPD In-Stat, who forecast that smart CE device unit shipments will surpass […]
Findings in a report from video optimisation specialist Bytemobile reveal that the average volume of video traffic on mobile networks has risen by 10 percentage points since this time last year – up to 50 per cent from 40 per cent. In certain networks, video traffic is up to 69 per cent of total traffic. […]
Australia is the biggest market for global iPlayer to date and is providing some unique consumer insight, according to Matthew Littleford, General Manager for BBC Worldwide’s global BBC iPlayer. Launched in Australia in September 2011 as part of a pilot, the global BBC iPlayer is available on iPad, iPod and iPhone in 16 markets in […]
Netflix customer satisfaction plunged in the fourth quarter, a reflection of consumer anger over rising prices and changes to its subscription plans, according to a survey. Satisfaction with Netflix slid 14 per cent to 74 from a year earlier on a scale of 0 to 100, according to the American Consumer Satisfaction Index. That was […]
Even though Australian consumers are able to watch TV on an increasing variety of devices, television viewing has increased on conventional screens as well as on mobile devices and computers, according to the first comprehensive national multi-screen report compiled by audience measurement companies OzTAM, Nielsen and Regional TAM. Traditional television viewing grew by four per […]
Research from YouGov’s Media Consulting team reveals that though uptake and usage of social media services remains very high, the restless British public are now demanding more from these kinds of services. Two in five (41 per cent) of the UK online population claim to be getting bored of social media. Almost two thirds (65 […]
The window for pay-TV operators to control the video-on-demand movie rental market is still open, but may not stay so for much longer, suggests market research company The NPD Group. According to NPD, current video-on-demand (VOD) market for paid movie rentals is ruled by pay-TV services, with revenues that reached $1.3 billion in 2011. The […]
Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]
Comparing Q4 2011 to Q3 2011 across one of the world’s largest online video footprints, Google TV viewing grew 91 per cent and video plays on tablets, smartphones and connected TVs nearly doubled, according to findings from digital video technology, analytics and services provider Ooyala’s Q4 2011 Video Index report, which reveals insights into video […]