Despite the ongoing push from TV vendors and broadcasters, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to purchase a HDTV in the coming year, only 22 per cent stated definitively that they planned to seek out a TV with 3D capabilities. Another […]
The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in a new report from Digital TV Research (DTVR), up from 124 million at end-2010. According to the Connected TV Forecasts report, this translates to 20 per cent of global TV sets by 2016, up […]
Over half (54 per cent) of broadband Internet users watch TV content streamed or on an alternative platform weekly, according to consumer research firm Horowitz Associates. Non-traditional viewing now accounts for 10.8 hours a month, or seven per cent of total viewing time, with 149.4 hours still dedicated to traditional TV. The firm’s Multiplatform Content […]
Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
Intelligent broadband network solutions provider Sandvine has released its 10th Global Internet Phenomena Report: Fall 2011, which indicates increased Netflix and OTT services adoption, the market penetration of revenue-replacement applications, the overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices. Major findings from the report include: -Within fixed networks in the […]
TV viewers who use a gadget to surf the web or chat on Facebook while watching TV are migrating away from the laptop and toward the tablet as the preferred personal device, according to research from the Strategy Analytics Digital Home Observatory. The report – Multi-Screen User Behaviors in the Home – also found that, […]
In September 2011, the UK Internet population made over 785 million visits to online video websites – an increase of 36 per cent year-on-year, according to analysis from competitive intelligence firm Experian Hitwise. According to Experian’s report – Online Video: Bringing Social Media to Life – the majority of growth in this space has been […]
The latest findings from the comScore Video Metrix service indicate that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer. The total US Internet audience engaged in 39.8 billion video views. Google Sites, driven primarily by video viewing at YouTube.com, were once again ranked as […]
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]
More than 42 million homes across the US and Europe are using the Internet to watch television shows and movies on the TV screen, according to research from Strategy Analytics’ Connected Home Devices (CHD) service. The report – Multiscreen Connected TV: Assessing Device Usage and Ownership – bases its findings on a survey of 4,800 […]