The evidence is mounting that even though cable TV customers are not cutting the cord en masse, they are cutting back. Research from Altman Vilandrie & Co, suggests that about 20 per cent of consumers now shave pay TV services, spending progressively less on their packages as more of what they want to watch becomes […]
Findings from the Motion Picture Association of America (MPAA) show that global box office receipts for all films released around the world reached $32.6 billion, an increase of 3 per cent over 2010, stemming from ongoing growth of box office in international markets. Each international region experienced box office growth in 2011. Chinese box office […]
Thirty-six per cent of British viewers claim they no longer watch live TV, preferring to either access content on catch-up sites or PVRs. Nearly two thousand people, aged 18 and over, were polled by discounts site My Voucher Codes to find out how prevalent time-shifted and on-demand viewing was throughout the UK. Respondents were initially […]
Thinkbox announced that it has appointed COG Research, the award-winning brand and communication insight specialist, to undertake a major new ethnographic study designed to help advertisers and agencies understand the context of 2 screening. ‘Screen Life: The View from the Sofa’ will film the living rooms of 20 TV households in the UK for a […]
Research conducted for TeleScope 2012, which looks at the UK’s TV viewing habits, suggests that the trend of commenting via a second screen about a programme, or ‘chatterboxing’, is snowballing in popularity. A quarter of all adults (26 per cent), and just under half (44 per cent) of those aged under 35, say they have […]
Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276 UK consumers polled were positive about personal data being used to lead to better and more targeted messages. Only 15 per cent said they were […]
Despite a record 47 films released in 3D last year, including the final Harry Potter and the latest in the Transformers franchise, UK box-office receipts for the format fell £7 million (€8.3m) to £230 million, reducing its share of total ticket sales from 24 per cent to 20 per cent. The average takings per 3D […]
A report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014. The report finds that as users become more accustomed to viewing content on tablets, and as a wider range of content becomes available on tablets, consumers will […]
Among the three major devices connected to TVs (video game consoles, DVRs and DVD players), DVRs account for the greatest percentage of Americans’ watching time, reports Nielsen. Since 2006 the percentage of time Americans spend watching live TV in the home has fallen from 89 per cent to 85 per cent. However, the amount of […]
As TV networks struggle to find the right balance between digital and traditional access to their content, research from Knowledge Networks, a GfK company, shows that online access wins favour with consumers in ways often overlooked by standard metrics. The study – TV’s Web Connections 2012 – is conducted annually to track the interplay between […]