Recent findings from Parks Associates research suggests that over 25 per cent of all video viewing in US broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets. The research firm’s analysts will discuss the new research during the special session – The Future of OTT Video: Monetization Strategies […]
Findings from Leichtman Research Group (LRG) indicate that 38 per cent of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself — up from 30 per cent last year, and 24 per […]
Whether to check email or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US , UK, Germany and Italy. In the US, 88 per cent of tablet owners and 86 […]
According to a new Time Inc. study, consumers who grew up with mobile technology subconsciously move between devices and platforms 27 times per hour and experience fewer emotional highs and lows with media content than previous generations, with so-called ‘Digital Natives’ switching between devices and platforms every two minutes, using media to regulate their mood. […]
Smartphones and HDTVs are the top consumer electronics (CE) products US households plan to purchase over the next 12 months, according to a new study released by the Consumer Electronics Association (CEA). The 14th Annual Household CE Ownership and Market Potential Study also shows that household penetration rates for tablet computers will see their largest […]
As spending for online video advertising continues to grow, a new survey commissioned by global integrated brand agency Digitas, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens. Almost half (46 […]
YouGov is to launch a social media marketing service that can better assess the reach and influence of Twitter and Facebook. The online pollster will this month launch its Social Media Analysis (SOMA) tool that measures how widely a tweet is heard and assesses its impact on Twitter and Facebook users. SOMA will collate five […]
For the first time Microsoft says that Xbox Live members are now spending more time watching TV, music and films on the Live platform, than playing multiplayer games. Microsoft has revealed that Xbox Live Gold members in the US are now spending an average of 84 hours per month accessing content through apps on Xbox […]
Despite the downturn in the UK economy, Brits are more concerned about paying for their TV subscriptions and going to the pub than saving for a pension, according to financial adviser company Skipton Financial Services. The firm’s ‘Priority Report’ quizzed adults on their attitudes and behaviour towards spending and saving in the current economic climate […]
comScore, a specialist in measuring the digital world, has released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the UK) using the comScore MobiLens service. The study showed that nearly 37 per cent of smartphone users in EU5 reported accessing news sites via an app or […]