Nearly 50 per cent of consumers are using another electronic device while watching TV at home, according to findings from a new wave of ‘Living with Digital’ consumer research carried out by Futuresource Consulting. The most popular reasons for this include combating boredom, needing something else to do and keeping in touch with friends, though […]
Coinciding with the launch of its Wireless HD Net Connect product, a study from Philips suggests that the adoption of online video content may motivate some Americans to cancel or downgrade cable subscriptions. The study found that the vast majority (80 per cent) of people who watch video content online do so on laptops, and […]
According to findings from entertainment, media and technology market research firm Interpret, despite the “monumental” growth of online TV viewership, the effects on cord-cutting have so far been minimal. Interpret’s report – Online TV: Competitor or Complement to Traditional TV? – analyses the quarterly evolution of online television and what drives consumers to access this […]
According to findings from market research firm The NPD Group, ‘throttling down’ is a bigger threat to television service providers than ‘cord cutting’. The firm’s report – Entertainment Trends in America – suggests that many consumers are supplementing their pay television offerings from cable TV, satellite TV and IPTV operators. Looking beyond traditional basic and […]
A majority of consumers are unhappy with the amount of commercial messages they see on social networks, a global survey has found, even as Facebook and Google+ introduce more brand advertising to their online communities. About 57 per cent of social network users in developed countries – and more than 60 per cent in the […]
Estimating that some 15 million US homes watch online content via games consoles, Strategy Analytics’ Connected Home Devices (CHD) service suggests that the games console has become the most popular device for US consumers to watch online content on their TV screens. The research consultancy notes that while the PC remains the dominant screen for […]
The use of CE devices in the consumption of OTT video content is increasing rapidly as service providers seek new revenues opportunities, attempt to reach new consumer groups, and look for ways to differentiate their offerings, according to IMS Research The firm forecasts that in 2016, connected CE devices in the home will account for […]
According to independent retail analyst Verdict Research, piracy will continue to impact on the home entertainment market and slow its recovery. Consumer reluctance to spend with entertainment retailers is also a contributory factor, suggests the firm’s Global Home Entertainment market report. A combination of piracy, free access to streaming services such as Spotify, Grooveshark, YouTube […]
Findings from Ericsson’s latest Traffic and Market Data report forecast a tenfold increase in mobile data traffic by 2016. The report is based on measurements the company recorded over several years in live networks covering all regions of the world. According to Johan Wibergh, Head of Ericsson Business Unit Networks, Ericsson performs a broad range […]
Online media company Burst Media has released the results of a survey covering online video content and advertising. Conducted in early October, the survey of 1,025 online US adults revealed that 71.6 per cent of web users overall watch online content in a typical week – and 39.0 per cent of all viewers spend between […]