Three in four Mobile Users (74 per cent) fully pay attention to mobile ads while surfing the web, according to a survey conducted by Prosper Mobile Insights. Further, the majority (59.5 per cent) of smartphone and tablet users say they regularly or occasionally pay full attention to ads they see while visiting social media sites […]
Many Smart TV owners are frustrated because of slow user interfaces and complex registration procedures, according to the latest research published by the Strategy Analytics Digital Home Observatory (DHO) service. The report, “Slow Connected TV Interfaces Inhibit App Store Exploration,” finds that users feel the performance of smart or connected TVs is much slower than […]
Research released by TVB, the not-for-profit trade association of America’s commercial broadcast television industry, indicates that television continues to reach more consumers on average than any other major medium, across all major demographic groups. The report – The 2012 Media Comparisons Study – is the latest version of a biennial update to the proprietary report. […]
Recent findings from analytics provider IHS suggest that riding a tidal wave of growth for subscription video on demand (SVoD) has enabled Netflix in 2011 to surge past Apple to become the largest US online movie service in revenue terms. The IHS Screen Digest Broadband Media Market Insight Report suggests that Netflix’s share of US […]
Research findings released by the Intellectual Property Awareness Foundation (IPAF) – a broad membership of film and television organisations in Australia committed to educating people about the value of screen content – indicate that 10 per cent of Australians are giving up their TV and movie copyright infringements. Ten per cent of respondents indicated that […]
Research from IHS Screen Digest suggests that American viewing tastes are shifting away from discs and toward online video, with the information and analytics provider reporting that US households in 2011 decreased their spending on physical media purchases and rentals at a double-digit rate. Average spending on physical video media per US video household owning […]
Independent online video technology company Tremor Video has unveiled research that indicates viewers are no longer confining content to specific devices in era of seamless connectivity, with tablet and Connected TV viewing on the rise. The study, conducted in partnership with research-based strategic consulting firm Frank N Magid Associates, suggests that viewers are moving seamlessly […]
Ooyala, a provider of digital video technology, analytics and services, has released its Q1 2012 Video Index report revealing current global trends in digital video consumption. Among the findings, the report demonstrates dramatically increased viewer engagement across web-connected devices; more time spent online with premium, long-form entertainment; and evolving time-of-day and day-of-week consumption patterns across […]
Four million football fans are planning to pick up a new TV ahead of the European Championships. Research from shopping website VoucherCodes.co.uk reveals three quarters of consumers will be following Euro 2012 at home and almost one in ten (nine per cent) will be purchasing a new TV to watch it on. These findings are […]
Set-top box data research from Rovi into consumer engagement with Interactive Programming Guides (IPG) has revealed that 94 per cent of homes now visit the TV listings grid on a weekly basis. Rovi also found that on average, Guide users visit the TV listings grid 15 times daily and interact with it for a combined […]